Everyone knows the saying “a picture is worth a thousand words.” Pictures and images tell us stories. We see and feel more than just what’s in the image. Selecting the perfect image for your website can tell your story to your customers without saying a single word.
The images on your website are the first thing your customers see and the first impression they have of your company. Tell your story with these simple tips on how to choose the best images for your website.
The quality of the images on your website can make or break your credibility with your customers. The images on your site are the first things that tell your potential customers about your company. If your images are grainy or blurred, they can immediately leave a bad taste in a customer’s mouth. You need to present yourself well with high-resolution imagery.
Pictures from your cell phone won’t work!
The size of your images matters as well. Too small, and your customers won’t be able to get a good idea of what you do. Too big, and the images become distorted or negatively impact the loading speed of your site. Your images are your first impression, so make it a good one!
Every small business has its own unique perspective and look. That’s your brand. What are you trying to portray with your images? What story are you trying to tell? Choose images that match what you, as a company, are trying to say.
Your potential customers want to relate to you and your brand. Make them feel welcome and a part of your company. Find images of people that look like them. For example, if you’re targeting women in their twenties, that is who should be in your photos. You want your customers to feel like they could be those successful people in your images if they use your product or service.
How is your brand sticking out in an oversaturated market? Are your images pulling your customers in and making them want to learn more about your products or services? Even though you’ll likely be using stock photos for your website, don’t pick photos that scream, “I’m a staged model.” Search for photos that look natural and match your brand. And, don’t use pictures that every other company in your niche is using! Make yourself stand out with your own unique perspective.
If you can, hire a professional photographer to take photos of your products and services. For many small businesses, this isn’t always possible. However, if you have it in your budget to hire a professional photographer, ask him or her to take pictures that fit with your brand.
Find images that stir emotion in your target audience. Your images should make your customers want to be the person in your photos. Call them to action with your images. Make them think, “If I use this product, I will be as successful and happy as the person in that image!”
What does success look like to your customer? Find images that show your product leading your customers to their success. Your image should tell your customers exactly what you do and what you want them to do without using any words. Images shouldn’t NEED copy to explain what they are trying to convey.
Images aren’t just decorations. They’re storytellers. Don’t discount the importance of images to your website. They add too much value to be a last minute, rushed addition. Let your images tell your story!
Treefrog Marketing is an advertising agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, Google+ and Instagram.