Small Business Marketing Blog
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Small Business Marketing Blog

 

 

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Find the latest industry updates, marketing tips and tricks, and small business marketing ideas on our blog.


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blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like GDPR), and the rise ...
Read More
Improve your open and click-through rates with email marketing tips from Treefrog.

7 Ways to Improve Your Email’s Open & Click-Through Rates

Email marketing is an excellent way to reach lots of your ideal customers at the same time. But effectively communicating (and selling) through email requires more than just designing a ...
Read More
Responsive web design benefits include visibility online, lower advertising costs, credibility among customers, and more.

5 Benefits of Responsive Web Design

You may have a website for your small business, and that’s a great first step! But business owners can no longer assume people are only shopping and scrolling on laptops ...
Read More
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets pushed to the side ...
Read More
Check out these major concepts to answer the question “what is marketing?”

What is marketing? 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers advertising, public relations, promotions, ...
Read More
Business owner considering the questions to ask before hiring a marketing agency.

Questions to Ask Before Hiring a Marketing Agency—Especially a Website Designer

As a small business owner, you know that finding the right partnerships can help grow your business and expand your audience. However, you might struggle with knowing what to ask ...
Read More
Small businesses need a well-designed, strategy-driven website to compete in today’s market.

Five Reasons Why a Small Business Needs a Strategic Website

No matter what industry you’re in, all small businesses need a well-designed, strategy-driven website to compete in today’s market. Here are five reasons why a small business needs a strategic website ...
Read More
Choosing your fonts strategically can send a message to your target audience.

Font Boot Camp Part II: Using Fonts Strategically in Your Marketing Materials

We regularly discuss the importance of strategic marketing. If you want to see results, every facet of your marketing plan must have a purpose and be backed by research. While you might be thinking we’re just talking about content, logos, ...
Read More
Strategic marketing can help a small business grow.

5 Reasons to Consider Partnering with a Marketing Agency

It’s safe to say most small business owners have the same vision: to offer the very best products or services, to stand out from the competition, and to improve customers’ lives through the products or services they offer. While this ...
Read More
Kelsey Eversole

Goodbye, Treefrog: Five Lessons I Learned

When I interviewed at Treefrog in May 2018, I remember being asked about my five-year plan. At the time, I had just left a graduate program that unexpectedly wasn’t the right fit. My five-, 10-, and 20-year plans had just ...
Read More
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets pushed to the side. While many small business owners think they’d rather handle their ...
Read More
Wondering “Should my small business have a blog?” Statistics point to yes.

Should my small business have a blog? The statistics say yes!

You know your business better than anyone else, but are you writing about it? If you’re not actively promoting your company or informing customers with a blog, now is a great time to start! It can be overwhelming at first ...
Read More
Treefrog Marketing helps small businesses develop a content marketing strategy.

The Basics of Content Marketing: What It Is and Why It Matters

If you’ve been in the business world, then you’ve probably heard of content marketing before. Business owners, in particular, have most likely come to realize the importance of generating original content in order to promote their company and brand to ...
Read More
Choosing your fonts strategically can send a message to your target audience.

Font Boot Camp Part II: Using Fonts Strategically in Your Marketing Materials

We regularly discuss the importance of strategic marketing. If you want to see results, every facet of your marketing plan must have a purpose and be backed by research. While you might be thinking we’re just talking about content, logos, ...
Read More
Strategic marketing can help a small business grow.

5 Reasons to Consider Partnering with a Marketing Agency

It’s safe to say most small business owners have the same vision: to offer the very best products or services, to stand out from the competition, and to improve customers’ lives through the products or services they offer. While this ...
Read More
blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like GDPR), and the rise of voice search. But as you’re looking ahead to your ...
Read More
Learn more about the benefits of social media marketing for your small business.

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online in multiple places, and that includes social media. We live in an online world, ...
Read More
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets pushed to the side. While many small business owners think they’d rather handle their ...
Read More
blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like GDPR), and the rise of voice search. But as you’re looking ahead to your ...
Read More
Improve your local SEO by being consistent, searchable, and informative.

Five Easy Ways to Improve Your Local SEO

Just like fashion, search engine optimization (SEO) changes all the time. The struggle to stay on top of the latest topics and rankings takes more than a post (or two) a month. You have to invest the time and do ...
Read More
Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account.

Starting an Instagram Account

Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account. Any business can have a successful Instagram account, but you may want to seriously consider starting one ...
Read More
The end of Google+ may require changes for your business, but Treefrog can help.

What does the end of Google+ mean for your business?

In April 2019, Google will be ending the Google+ platform. Previously scheduled for August but expedited due to security concerns, the end of this social network can impact how you handle your business online. Check out this guide to get ...
Read More
Treefrog Marketing helps small businesses strategize and maximize their social media presence through Facebook.

Three Reasons Why Facebook Is Important for Small Business

As a small business owner, there’s no doubt you’ve heard all the reasons why having social media for your company is so important today. For starters, as of 2017, 80% of the U.S. population has social media profiles. And, that ...
Read More
Improve your local SEO by being consistent, searchable, and informative.

Five Easy Ways to Improve Your Local SEO

Just like fashion, search engine optimization (SEO) changes all the time. The struggle to stay on top of the latest topics and rankings takes more than a post (or two) a month. You have to invest the time and do ...
Read More
Learn more about the benefits of social media marketing for your small business.

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online in multiple places, and that includes social media. We live in an online world, ...
Read More
The end of Google+ may require changes for your business, but Treefrog can help.

What does the end of Google+ mean for your business?

In April 2019, Google will be ending the Google+ platform. Previously scheduled for August but expedited due to security concerns, the end of this social network can impact how you handle your business online. Check out this guide to get ...
Read More
Treefrog Marketing helps small businesses strategize and maximize their social media presence through Facebook.

Three Reasons Why Facebook Is Important for Small Business

As a small business owner, there’s no doubt you’ve heard all the reasons why having social media for your company is so important today. For starters, as of 2017, 80% of the U.S. population has social media profiles. And, that ...
Read More
Improve your open and click-through rates with email marketing tips from Treefrog.

7 Ways to Improve Your Email’s Open & Click-Through Rates

Email marketing is an excellent way to reach lots of your ideal customers at the same time. But effectively communicating (and selling) through email requires more than just designing a beautiful newsletter and hitting send. You’ll want to make sure ...
Read More
Responsive web design benefits include visibility online, lower advertising costs, credibility among customers, and more.

5 Benefits of Responsive Web Design

You may have a website for your small business, and that’s a great first step! But business owners can no longer assume people are only shopping and scrolling on laptops and desktops. It’s now vital to make sure that they ...
Read More
Business owner considering the questions to ask before hiring a marketing agency.

Questions to Ask Before Hiring a Marketing Agency—Especially a Website Designer

As a small business owner, you know that finding the right partnerships can help grow your business and expand your audience. However, you might struggle with knowing what to ask a marketing agency before hiring them—which is understandable when you ...
Read More
blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like GDPR), and the rise ...
Read More
Improve your open and click-through rates with email marketing tips from Treefrog.

7 Ways to Improve Your Email’s Open & Click-Through Rates

Email marketing is an excellent way to reach lots of your ideal customers at the same time. But effectively communicating (and selling) through email requires more than just designing a ...
Read More
Responsive web design benefits include visibility online, lower advertising costs, credibility among customers, and more.

5 Benefits of Responsive Web Design

You may have a website for your small business, and that’s a great first step! But business owners can no longer assume people are only shopping and scrolling on laptops ...
Read More
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets pushed to the side ...
Read More
Check out these major concepts to answer the question “what is marketing?”

What is marketing? 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers advertising, public relations, promotions, ...
Read More
Business owner considering the questions to ask before hiring a marketing agency.

Questions to Ask Before Hiring a Marketing Agency—Especially a Website Designer

As a small business owner, you know that finding the right partnerships can help grow your business and expand your audience. However, you might struggle with knowing what to ask ...
Read More
Small businesses need a well-designed, strategy-driven website to compete in today’s market.

Five Reasons Why a Small Business Needs a Strategic Website

No matter what industry you’re in, all small businesses need a well-designed, strategy-driven website to compete in today’s market. Here are five reasons why a small business needs a strategic website ...
Read More
Choosing your fonts strategically can send a message to your target audience.

Font Boot Camp Part II: Using Fonts Strategically in Your Marketing Materials

We regularly discuss the importance of strategic marketing. If you want to see results, every facet of your marketing plan must have a purpose and be backed by research. While you might be thinking we’re just talking about content, logos, ...
Read More
Strategic marketing can help a small business grow.

5 Reasons to Consider Partnering with a Marketing Agency

It’s safe to say most small business owners have the same vision: to offer the very best products or services, to stand out from the competition, and to improve customers’ lives through the products or services they offer. While this ...
Read More
Kelsey Eversole

Goodbye, Treefrog: Five Lessons I Learned

When I interviewed at Treefrog in May 2018, I remember being asked about my five-year plan. At the time, I had just left a graduate program that unexpectedly wasn’t the right fit. My five-, 10-, and 20-year plans had just ...
Read More
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets pushed to the side. While many small business owners think they’d rather handle their ...
Read More
Wondering “Should my small business have a blog?” Statistics point to yes.

Should my small business have a blog? The statistics say yes!

You know your business better than anyone else, but are you writing about it? If you’re not actively promoting your company or informing customers with a blog, now is a great time to start! It can be overwhelming at first ...
Read More
Treefrog Marketing helps small businesses develop a content marketing strategy.

The Basics of Content Marketing: What It Is and Why It Matters

If you’ve been in the business world, then you’ve probably heard of content marketing before. Business owners, in particular, have most likely come to realize the importance of generating original content in order to promote their company and brand to ...
Read More
Choosing your fonts strategically can send a message to your target audience.

Font Boot Camp Part II: Using Fonts Strategically in Your Marketing Materials

We regularly discuss the importance of strategic marketing. If you want to see results, every facet of your marketing plan must have a purpose and be backed by research. While you might be thinking we’re just talking about content, logos, ...
Read More
Strategic marketing can help a small business grow.

5 Reasons to Consider Partnering with a Marketing Agency

It’s safe to say most small business owners have the same vision: to offer the very best products or services, to stand out from the competition, and to improve customers’ lives through the products or services they offer. While this ...
Read More
blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like GDPR), and the rise of voice search. But as you’re looking ahead to your ...
Read More
Learn more about the benefits of social media marketing for your small business.

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online in multiple places, and that includes social media. We live in an online world, ...
Read More
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets pushed to the side. While many small business owners think they’d rather handle their ...
Read More
blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like GDPR), and the rise of voice search. But as you’re looking ahead to your ...
Read More
Improve your local SEO by being consistent, searchable, and informative.

Five Easy Ways to Improve Your Local SEO

Just like fashion, search engine optimization (SEO) changes all the time. The struggle to stay on top of the latest topics and rankings takes more than a post (or two) a month. You have to invest the time and do ...
Read More
Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account.

Starting an Instagram Account

Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account. Any business can have a successful Instagram account, but you may want to seriously consider starting one ...
Read More
The end of Google+ may require changes for your business, but Treefrog can help.

What does the end of Google+ mean for your business?

In April 2019, Google will be ending the Google+ platform. Previously scheduled for August but expedited due to security concerns, the end of this social network can impact how you handle your business online. Check out this guide to get ...
Read More
Treefrog Marketing helps small businesses strategize and maximize their social media presence through Facebook.

Three Reasons Why Facebook Is Important for Small Business

As a small business owner, there’s no doubt you’ve heard all the reasons why having social media for your company is so important today. For starters, as of 2017, 80% of the U.S. population has social media profiles. And, that ...
Read More
Improve your local SEO by being consistent, searchable, and informative.

Five Easy Ways to Improve Your Local SEO

Just like fashion, search engine optimization (SEO) changes all the time. The struggle to stay on top of the latest topics and rankings takes more than a post (or two) a month. You have to invest the time and do ...
Read More
Learn more about the benefits of social media marketing for your small business.

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online in multiple places, and that includes social media. We live in an online world, ...
Read More
The end of Google+ may require changes for your business, but Treefrog can help.

What does the end of Google+ mean for your business?

In April 2019, Google will be ending the Google+ platform. Previously scheduled for August but expedited due to security concerns, the end of this social network can impact how you handle your business online. Check out this guide to get ...
Read More
Treefrog Marketing helps small businesses strategize and maximize their social media presence through Facebook.

Three Reasons Why Facebook Is Important for Small Business

As a small business owner, there’s no doubt you’ve heard all the reasons why having social media for your company is so important today. For starters, as of 2017, 80% of the U.S. population has social media profiles. And, that ...
Read More
Improve your open and click-through rates with email marketing tips from Treefrog.

7 Ways to Improve Your Email’s Open & Click-Through Rates

Email marketing is an excellent way to reach lots of your ideal customers at the same time. But effectively communicating (and selling) through email requires more than just designing a beautiful newsletter and hitting send. You’ll want to make sure ...
Read More
Responsive web design benefits include visibility online, lower advertising costs, credibility among customers, and more.

5 Benefits of Responsive Web Design

You may have a website for your small business, and that’s a great first step! But business owners can no longer assume people are only shopping and scrolling on laptops and desktops. It’s now vital to make sure that they ...
Read More
Business owner considering the questions to ask before hiring a marketing agency.

Questions to Ask Before Hiring a Marketing Agency—Especially a Website Designer

As a small business owner, you know that finding the right partnerships can help grow your business and expand your audience. However, you might struggle with knowing what to ask a marketing agency before hiring them—which is understandable when you ...
Read More
 

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