Most business leaders don’t always know where to start or have the time to manage everything themselves.
Following an ineffective strategy can lead to being taken advantage of by a slick salesman and taking poor advice from well-meaning people.
It also causes a tendency to overspend and wastes time on things that don't increase revenue.
Increase brand awareness and revenue.
Most businesses struggle with knowing how to effectively grow a company. Our small business marketing agency uses proven strategies and methods that combine science and real-time data to successfully increase sales and brand awareness.
Filter well-meaning but bad advice.
Everyone seems to have an opinion when it comes to small business marketing. Over the years, we’ve seen many companies waste time and money because of poor guidance. Our marketing protocols help filter bad advice and build a clear plan of action.
Eliminate ineffective strategy.
Today’s consumer interacts with brands in ways that are tricky to pin down. To lead your prospect to do the thing you want them to do, you must discover, define, and map out critical touchpoints that keep them moving toward a buying decision.
We realize the responsibility that comes with growing a company.
When we make thoughtful, strategic decisions, successful outcomes happen, companies grow, and our clients’ customers get exactly what they’re looking for.
Following an effective strategy:
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- Increases revenue
- Filters bad advice
- Frees up time
- Eliminates worry
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Many organizations worry they are following an ineffective marketing strategy that wastes time and money.
This is a common frustration whether you’re a VP of marketing, business leader, or small business owner.
Clients constantly tell us the marketing efforts that worked in the past aren't working well now. This is because consumers are overwhelmed. In a world where customers have to think too much in order to make buying decisions, your goal is to simplify their buying decisions.
There are four steps to building a successful marketing plan of action.
1
Audience
First, we develop your audience identification strategy to understand your best prospects and clarify your messaging. We'll also map out the journey your prospects will take to become a paying customer.
2
Website
We use your audience strategy to create a lead-generating website that moves your prospects through a buying journey. Your website can determine the success of all your marketing efforts.
3
Content
Next, we develop content—blogs, downloads, and videos—for your new lead-generating website. This content will pique curiosity or provide guidance to your prospects, leading them through a buying journey.
4
Promotion
Finally, we use promotional tactics such as social media, Google ads, and strategic emails to attract and lead prospects to the various types of content on your website. This system continually drives new interest and business.
You don’t have to worry about wasting time and money when you follow a strategic marketing protocol.
Research tells us that the human brain is wired to not pay attention to things that it doesn't deem important. If it takes too long to comprehend something, people will just move on.
Unfortunately, most marketing initiatives fail because the message is too complicated and doesn’t focus on what’s really important to a customer.
Your goal is to make it as easy as possible for your prospects to want to do business with you.
Because we utilize science and real-time data, we can evaluate what your audience wants and is responding to. This saves time, reduces the possibility of overspending, and eliminates the headache of having to manage everything yourself.
We established this protocol because small businesses shouldn’t have to worry if their marketing plans will actually generate revenue.
Since 2000, we’ve proven that strategic marketing strengthens and grows companies. When you choose a marketing partner that follows a proven protocol, you can easily create a clear plan of action that is measurable, stops overspending, and adds hours back into your day.
Our professional, in-house team members understand that when we make thoughtful, strategic decisions, successful outcomes happen, companies grow, and our clients’ customers get exactly what they’re looking for.
Build measurable outcomes and increase revenue with an effective small business marketing strategy.