Did you know that one in five page views in the United States happens on Facebook, and that on average, 1.37 billion users are considered daily, active users? This is why creating a social media strategy is crucial for reaching your audience in today’s technology-driven world.
We know that the world of social media marketing can be intimidating, but with our simple, step-by-step guide, you can create a Facebook Business page and be on your way to creating a social media plan that helps your company grow!
First, you’ll need to have a personal Facebook account. Your Facebook Business page will need to be connected to a personal profile to prove you’re a real person and not spam. If you don’t already have a Facebook account, sign up for one for free.
Once you have a personal Facebook account, log in. You’ll be taken to the “Home” page, also called your “Newsfeed.” On the top, right-hand side of the page, there will be a downward pointing arrow. Click on the arrow and select “Create Page” from the list.
From there, you will see tiles for each of Facebook’s page options. Select the “Local Business or Place” tile, which will then prompt you to fill out your business information (type of business, location, phone number, etc).
Facebook will then give you the option of adding a profile picture and cover photo. Your profile picture is a great place to showcase your logo so people can immediately recognize your page and/or become familiar with your brand.
Your cover photo should also represent your business and can be a graphic you’ve designed with branded imagery, a photo that reflects your company and brand, or even a temporary image to highlight a current sale or promotion.
You can skip this step and do it later, but be sure to come back to it.
Once the page is created, you can easily add a short page description and create a page username to let people know more about your business. This is a simple and easy way to get information about your business online and in front of potential clients.
Once you’re finished completing your profile, you can start posting and inviting friends to follow your page. Create a Facebook strategy to help you determine when to post, who to target, and how much to post.
Facebook might not seem like a solution for your business, but it likely is! With it’s accessibility and low-cost advertising opportunities, Facebook is an extremely useful tool—especially for small businesses.
Facebook Business pages allow you to:
Stop waiting and create a free Facebook Business page for your company!