When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s not serious enough.
In this post, you’ll learn about the personalities we usually associate with pink. You can also see when you might use and avoid this color in your branding. Finally, explore brands that use pink strategically and successfully.
Pink has signaled femininity in the United States since the 1940s. This hue can also express hopeful, creative, youthful, and quirky personalities. But different shades of pink can mean different things. For example, hot pink conveys energy and playfulness while lighter pink leans toward the romantic.
Although it’s a lighter tint of high-energy red, pink actually has a calming effect. A soft pink may work well if you’re a photographer who takes romantic portraits, or a fragrance company offering gentle products. But hot pink is an effective color for vibrant and creative brands, like art studios, bakeries, and women’s clothing boutiques.
Banks and law firms should avoid pink since its playful, youthful perception might make others think your brand is immature. Masculine brands (like testosterone therapy clinics) will want to stay away from this feminine color as well. If your business offers natural or chemical-free products, you’ll want to avoid pink, too, because the color doesn’t often occur in nature.
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