Our Process
No matter your marketing and advertising needs, here’s what to expect when you work with Treefrog Marketing.
We’ll meet so we both can decide if Treefrog is the right marketing agency for your business.
Working with a marketing agency is like adding a remote office; our team will become part of your team. Just as you wouldn’t hire an employee who wasn’t a good fit, you shouldn’t hire a marketing agency that you aren’t comfortable with and confident in.
The first step in any Treefrog project is meeting to discuss your business, goals, and marketing budget. We will also explain our services and answer any questions you may have.
We’ll send you a proposal.
Our next step will be to conduct research to determine how we can most effectively use your marketing budget to reach your goals. Once this is complete, we will send you a proposal from our online system. You will receive this via email.
Strategy development will begin.
Once you accept and sign the terms of your proposal, we’ll begin the strategic portion of your contract— Audience Identification & Mapping. Based on this strategy, all of your other services and touchpoints will be defined.
Your project will enter production.
Our production process has two phases: content and design.
Our content team will get to work. Our team of experienced copywriters will bring your message to life. This might include writing copy for your website, social media posts, ads, blogs, videos, infographics, brochures, or any other medium our research indicates would be helpful and relevant to your audience.
Our design team will create something functional and beautiful. Once your content has been written, our design team will determine how to bring your message to life visually. Our graphic and web designers understand that every design project should both convey your brand’s message and inspire your customers to take action.
The project will enter internal review.
Before we share your project with you, we’ll carefully review the finished product to make sure it aligns with your strategy, goals, and brand. Our art director will review the design; our content director will review the content; and Founder & Creative Director Kelly Rice will review the piece as a whole.
We’ll share your project with you and give you an opportunity to discuss any updates or changes.
When we’ve internally approved your project, we’ll share the draft with you. This will be your chance to review both copy and design.
If you have edits or updates, we’ll be happy to discuss them. That said, if we believe you’re making a request that conflicts with your target audience, we’ll let you know, as our goal is to help you better connect with your prospects and customers.
Your project is ready for print or launch!
After you have approved the project(s), it’s time to launch or print your new marketing tool!
We’ll run analytics regularly.
We can’t run analytics with print pieces, but we can with digital projects. For example, if we design a website for you, and you opt in for year-long web maintenance and SEO assistance, we’ll use Google Analytics to track website visits, bounce rates, conversions, and other helpful data.
If we manage your social media, we’ll run analytics monthly to measure engagement and provide you with quarterly reports.
Choose a marketing partner who makes decisions based on strategy, analytical data, and common sense.