What makes customers buy products, and what drives them away?
Whether you’ve run your company for years or just opened your doors, your ultimate goal is to sell a product or service that solves a customer’s problem. But as a small business owner, you also have to form relationships with these customers and make it easy for them to find you online, engage with your content, and buy into your solution. So you’ve created a website, set up a Facebook account, and written up a few educational posts—all in your limited spare time—to try connecting with these potential buyers.
But why would a customer leave your website after scrolling through? Or what would discourage them from even clicking on your site in the first place? These questions are frustrating for business owners who aren’t sure what they’re doing wrong—and who don’t have the time to overhaul their website or social media by themselves. That’s why we’ve created a guide to help you identify what may keep a customer from buying, and how you can overcome each obstacle.
- You’ll discover seven common obstacles that may keep customers from buying.
- You’ll be able to apply solutions to each obstacle.
- You’ll delight your customers and encourage them to buy!
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