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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

July 19, 2021
businesswoman discussing the company’s mission with her team

Clarify Your Brand: A Treefrog Case Study from Premier

Brands aren’t just made up of pretty designs, color palettes, and memorable business names. They’re also defined by core values, purpose, and a company’s “why” — […]
July 1, 2021
a group of business colleagues going over email analytics

9 Reasons Why Customers Aren’t Reading Your Emails

So you’ve planned an email marketing campaign, written the emails, and sent them out to your subscribers. The only problem: Nobody (or very little of your […]
June 1, 2021
a smiling man on his laptop, planning social media for his small business

5 Reasons Why You Need Facebook for Your Small Business

Successful social media marketing isn’t about being on every channel. It’s about engaging your best customers and sharing helpful, relevant, and valuable content with them. But […]
May 1, 2021
a man seeing an ad on his laptop while working from home

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
April 1, 2021
a graphic designer working on her brand’s color palette

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
March 9, 2021
Young people looking at social media on their phones

7 Social Media Pitfalls to Avoid

Whether you run a tiny shop or a company with multiple locations, social media is essential to your marketing strategy. But many small business leaders struggle […]
February 1, 2021
a web designer working from her home office

7 Reasons Why Hiring a Web Designer Will Help Your Business

Establishing or building on your online presence is exciting for any small business owner or marketing professional. You’ll have the potential to reach more customers, show […]
January 1, 2021
a woman working on web copy and taking notes

9 Web Copywriting Mistakes to Avoid

Whether you’re a small business owner or a marketing professional, you know how important it is to have a strong online presence. But the thought of […]
December 1, 2020
a businesswoman writing content and taking notes

Content Marketing Basics: 3 Things You Should Know

If you’re trying to grow your small business, content is a must for your marketing plan. When you create helpful and reliable content, you’ll build relationships […]
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Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
May 1, 2021
a man seeing an ad on his laptop while working from home

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
May 7, 2019
The difference between outbound vs. inbound marketing is about targeting customers.

Your Guide to Outbound vs. Inbound Marketing

We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers […]
April 3, 2019
Learn the marketing terms every business owner should know.

The 12 Marketing Terms Every Business Owner Should Know

For small business owners, searching for marketing information seems daunting at first, and the lingo can be difficult to understand. The good news: this guide will […]
March 6, 2019
Understanding how to communicate better with your customers will help you form relationships with them, empathize with their pain points, and more.

How can I communicate better with my customers?

You work hard to make your business a success, and you likely interact with customers on a daily basis. But no matter what industry you’re in, […]
February 18, 2019
Learn why a written strategy for your small business is so important for growth, goal-setting, and more.

Why do I need a written strategy for my small business?

Whether you’ve just opened a small business or you’ve been running one for years, you know better than anyone how challenging and rewarding it can be. […]
December 5, 2018
Treefrog Marketing helps small business owners understand five reasons why small businesses need a strategic website.

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 3 1/2 hours […]
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