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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

October 1, 2020
five stars on a mini wooden staircase with blurred lights on a dark background

The Power of Positive Online Reviews (and How You Can Get Them)

As a small business owner or marketing professional, your time is pretty limited, so you probably don’t have much room in your schedule to go out […]
August 1, 2020
man sitting in an all-white room with minimalist furniture and black decor

Color Psychology: White

Some consumers think of white as a clean, modern, safe color. However, it may be too cold and sterile for your brand, depending on your business. […]
August 1, 2020
a man in a black tuxedo straightening his black bowtie

Color Psychology: Black

If you want your brand to be serious, elegant, or strong, black is a great color. But there are times when you’ll want to limit or […]
August 1, 2020
businesswoman smiling while on the phone, standing in front of a pink background

Color Psychology: Pink

When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s […]
August 1, 2020
classy woman in a purple dress, standing in a field of lavender, with a basket of flowers

Color Psychology: Purple

If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or […]
August 1, 2020
young man closing his eyes and lying in a field of green grass

Color Psychology: Green

When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed […]
August 1, 2020
happy seaside mom and baby in matching blue-and-white striped shirts and white hats

Color Psychology: Blue

Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business. In this […]
August 1, 2020
happy woman in a field of yellow flowers

Color Psychology: Yellow

The color yellow often makes us think of happy, high-energy people and businesses. But some people think the hue is too cautious, cheap, or straining to […]
August 1, 2020
a happy young woman with two thumbs up on against an orange wall background

Color Psychology: Orange

Using orange in your branding can express joy and energy. But depending on your business, you may want to avoid the youthful hue — and some […]
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May 7, 2019
The difference between outbound vs. inbound marketing is about targeting customers.

Your Guide to Outbound vs. Inbound Marketing

We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers […]
April 3, 2019
Learn the marketing terms every business owner should know.

The 12 Marketing Terms Every Business Owner Should Know

For small business owners, searching for marketing information seems daunting at first, and the lingo can be difficult to understand. The good news: this guide will […]
March 6, 2019
Understanding how to communicate better with your customers will help you form relationships with them, empathize with their pain points, and more.

How can I communicate better with my customers?

You work hard to make your business a success, and you likely interact with customers on a daily basis. But no matter what industry you’re in, […]
February 18, 2019
Learn why a written strategy for your small business is so important for growth, goal-setting, and more.

Why do I need a written strategy for my small business?

Whether you’ve just opened a small business or you’ve been running one for years, you know better than anyone how challenging and rewarding it can be. […]
December 5, 2018
Treefrog Marketing helps small business owners understand five reasons why small businesses need a strategic website.

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 3 1/2 hours […]
May 9, 2018
Person at a computer considering if they should creating their own website or hire a designer.

Should I design my own website, or hire a designer?

If you’ve been wondering, “Should I hire a web designer?” that’s a great question. It’s natural to want to design your own website, since you know […]
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