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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

April 27, 2020

Looking to pivot and grow your business? Try the three marketing tactics in our e-book.

Provide value to your customers while thriving —  not just surviving. Our free, downloadable e-book on effective marketing tactics will help you: Save time Filter bad […]
September 29, 2021

5 Tips for Using Typographic Hierarchy

Have you ever looked at an ad or a page and struggled to read it? Maybe the headline was too similar to the body text and […]
September 7, 2021

Why do I need white space in design?

Whether you’re a small business owner or a marketing professional, you want to create designs that raise brand awareness, solve problems, and leave meaningful first impressions […]
September 1, 2021

I’m trading the work-from-home life for the stay-at-home-mom life!

My last day with Treefrog is approaching as I prepare for a new full-time role: having a baby and becoming a stay-at-home mom. I’ve heard the […]
August 1, 2021

3 Tips for Empathizing with Customers

As a business leader, you’re always looking for ways to improve your customers’ experience with your products or services. When you show them empathy before authority […]
July 19, 2021

Clarify Your Brand: A Treefrog Case Study from Premier

Brands aren’t just made up of pretty designs, color palettes, and memorable business names. They’re also defined by core values, purpose, and a company’s “why” — […]
July 1, 2021

9 Reasons Why Customers Aren’t Reading Your Emails

So you’ve planned an email marketing campaign, written the emails, and sent them out to your subscribers. The only problem: Nobody (or very little of your […]
June 1, 2021

5 Reasons Why You Need Facebook for Your Small Business

Successful social media marketing isn’t about being on every channel. It’s about engaging your best customers and sharing helpful, relevant, and valuable content with them. But […]
May 1, 2021

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
April 1, 2021

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
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Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
August 1, 2021

3 Tips for Empathizing with Customers

As a business leader, you’re always looking for ways to improve your customers’ experience with your products or services. When you show them empathy before authority […]
February 27, 2020

7 Steps to Creating a Successful Target Audience Strategy

Identifying your audience is the first step in a successful marketing plan. Learning more about your customers will help you better communicate with them and position […]
January 21, 2020

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like […]
September 2, 2019

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online […]
August 1, 2019

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets […]
July 9, 2019

Quiz: What kind of frog represents your marketing tactics?

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July 1, 2019

What is marketing? | 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers […]
May 7, 2019

Your Guide to Outbound vs. Inbound Marketing

We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers […]
April 3, 2019

The 12 Marketing Terms Every Business Owner Should Know

For small business owners, searching for marketing information seems daunting at first, and the lingo can be difficult to understand. The good news: this guide will […]
March 6, 2019

How can I communicate better with my customers?

You work hard to make your business a success, and you likely interact with customers on a daily basis. But no matter what industry you’re in, […]
February 18, 2019

Why do I need a written strategy for my small business?

Whether you’ve just opened a small business or you’ve been running one for years, you know better than anyone how challenging and rewarding it can be. […]
December 5, 2018

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 3 1/2 hours […]
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