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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

May 1, 2021
a man seeing an ad on his laptop while working from home

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
April 15, 2021
a young businesswoman working on her laptop in a brightly lit room

We’re hiring an editorial manager!

Treefrog Marketing has a strategic mindset, a passion for creativity, strong core values, and a love for small businesses. If this sounds like you — and […]
April 1, 2021
a graphic designer working on her brand’s color palette

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
March 9, 2021
Young people looking at social media on their phones

7 Social Media Pitfalls to Avoid

Whether you run a tiny shop or a company with multiple locations, social media is essential to your marketing strategy. But many small business leaders struggle […]
February 1, 2021
a web designer working from her home office

7 Reasons Why Hiring a Web Designer Will Help Your Business

Establishing or building on your online presence is exciting for any small business owner or marketing professional. You’ll have the potential to reach more customers, show […]
January 1, 2021
a woman working on web copy and taking notes

9 Web Copywriting Mistakes to Avoid

Whether you’re a small business owner or a marketing professional, you know how important it is to have a strong online presence. But the thought of […]
December 1, 2020
a businesswoman writing content and taking notes

Content Marketing Basics: 3 Things You Should Know

If you’re trying to grow your small business, content is a must for your marketing plan. When you create helpful and reliable content, you’ll build relationships […]
November 1, 2020
a web designer creating a strategic site in his office

5 Web Design Mistakes You’re Making (& How to Fix Them)

Every business leader needs a great website to make a positive first impression on potential customers. This lets you not only sell your products or services, […]
October 1, 2020
five stars on a mini wooden staircase with blurred lights on a dark background

The Power of Positive Online Reviews (and How You Can Get Them)

As a small business owner or marketing professional, your time is pretty limited, so you probably don’t have much room in your schedule to go out […]
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Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
April 21, 2020
a businesswoman working from a brightly lit home office

Small Business Marketing: 4 Things to Focus On

Many small business leaders are working from home to practice social distancing and prevent the spread of COVID-19. Because you’re not in your office or store, […]
February 27, 2020
a marketing team discussing and planning their audience strategy

7 Steps to Creating a Successful Target Audience Strategy

Identifying your audience is the first step in a successful marketing plan. Learning more about your customers will help you better communicate with them and position […]
January 21, 2020
blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like […]
September 2, 2019
Learn more about the benefits of social media marketing for your small business.

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online […]
August 1, 2019
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets […]
July 9, 2019
Discover which frog best represents your marketing tactics.

Quiz: What kind of frog represents your marketing tactics?

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July 1, 2019
Check out these major concepts to answer the question “what is marketing?”

What is marketing? | 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers […]
May 7, 2019
The difference between outbound vs. inbound marketing is about targeting customers.

Your Guide to Outbound vs. Inbound Marketing

We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers […]
April 3, 2019
Learn the marketing terms every business owner should know.

The 12 Marketing Terms Every Business Owner Should Know

For small business owners, searching for marketing information seems daunting at first, and the lingo can be difficult to understand. The good news: this guide will […]
March 6, 2019
Understanding how to communicate better with your customers will help you form relationships with them, empathize with their pain points, and more.

How can I communicate better with my customers?

You work hard to make your business a success, and you likely interact with customers on a daily basis. But no matter what industry you’re in, […]
February 18, 2019
Learn why a written strategy for your small business is so important for growth, goal-setting, and more.

Why do I need a written strategy for my small business?

Whether you’ve just opened a small business or you’ve been running one for years, you know better than anyone how challenging and rewarding it can be. […]
December 5, 2018
Treefrog Marketing helps small business owners understand five reasons why small businesses need a strategic website.

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 3 1/2 hours […]
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