Small Business Marketing Blog
Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
Most small business leaders don’t always know where to start or have the time to manage everything themselves.
We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!
August 1, 2020
Some consumers think of white as a clean, modern, safe color. However, it may be too cold and sterile for your brand, depending on your business. […]
August 1, 2020
If you want your brand to be serious, elegant, or strong, black is a great color. But there are times when you’ll want to limit or […]
August 1, 2020
When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s […]
August 1, 2020
If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or […]
August 1, 2020
When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed […]
August 1, 2020
Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business. In this […]
August 1, 2020
The color yellow often makes us think of happy, high-energy people and businesses. But some people think the hue is too cautious, cheap, or straining to […]
August 1, 2020
Using orange in your branding can express joy and energy. But depending on your business, you may want to avoid the youthful hue — and some […]
August 1, 2020
Red can evoke excitement and help you create a sense of urgency for your customers. But it can also express danger, which may not be the […]
Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.
April 21, 2020
Many small business leaders are working from home to practice social distancing and prevent the spread of COVID-19. Because you’re not in your office or store, […]
February 27, 2020
Identifying your audience is the first step in a successful marketing plan. Learning more about your customers will help you better communicate with them and position […]
January 21, 2020
It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like […]
September 2, 2019
Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online […]
August 1, 2019
As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets […]
July 1, 2019
Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers […]
May 7, 2019
We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers […]
April 3, 2019
For small business owners, searching for marketing information seems daunting at first, and the lingo can be difficult to understand. The good news: this guide will […]
March 6, 2019
You work hard to make your business a success, and you likely interact with customers on a daily basis. But no matter what industry you’re in, […]
February 18, 2019
Whether you’ve just opened a small business or you’ve been running one for years, you know better than anyone how challenging and rewarding it can be. […]
December 5, 2018
When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 3 1/2 hours […]