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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

September 7, 2021

Why do I need white space in design?

Whether you’re a small business owner or a marketing professional, you want to create designs that raise brand awareness, solve problems, and leave meaningful first impressions […]
September 1, 2021
Alaina the mom-to-be in the nursery

I’m trading the work-from-home life for the stay-at-home-mom life!

My last day with Treefrog is approaching as I prepare for a new full-time role: having a baby and becoming a stay-at-home mom. I’ve heard the […]
August 1, 2021
a marketer and her client, a business owner, laughing during a business meeting

3 Tips for Empathizing with Customers

As a business leader, you’re always looking for ways to improve your customers’ experience with your products or services. When you show them empathy before authority […]
July 19, 2021
businesswoman discussing the company’s mission with her team

Clarify Your Brand: A Treefrog Case Study from Premier

Brands aren’t just made up of pretty designs, color palettes, and memorable business names. They’re also defined by core values, purpose, and a company’s “why” — […]
July 1, 2021
a group of business colleagues going over email analytics

9 Reasons Why Customers Aren’t Reading Your Emails

So you’ve planned an email marketing campaign, written the emails, and sent them out to your subscribers. The only problem: Nobody (or very little of your […]
June 1, 2021
a smiling man on his laptop, planning social media for his small business

5 Reasons Why You Need Facebook for Your Small Business

Successful social media marketing isn’t about being on every channel. It’s about engaging your best customers and sharing helpful, relevant, and valuable content with them. But […]
May 1, 2021
a man seeing an ad on his laptop while working from home

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
April 1, 2021
a graphic designer working on her brand’s color palette

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
March 9, 2021
Young people looking at social media on their phones

7 Social Media Pitfalls to Avoid

Whether you run a tiny shop or a company with multiple locations, social media is essential to your marketing strategy. But many small business leaders struggle […]
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Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
April 27, 2020
a designer at his computer analyzing the body of his website

Looking to pivot and grow your business? Try the three marketing tactics in our e-book.

Provide value to your customers while thriving —  not just surviving. Our free, downloadable e-book on effective marketing tactics will help you: Save time Filter bad […]
April 21, 2020
a businesswoman working from a brightly lit home office

Small Business Marketing: 4 Things to Focus On

Many small business leaders are working from home to practice social distancing and prevent the spread of COVID-19. Because you’re not in your office or store, […]
April 14, 2020
a young businesswoman working on her laptop in a brightly lit room

4 Tips for Marketing During COVID-19

Most of us didn’t expect the coronavirus to impact our companies and customers so directly or quickly. Organizations of all types and sizes have had to […]
March 24, 2020
A person typing on their laptop with a plant, charts, and papers on a wooden table

4 Ways to Keep Your Customers Informed During COVID-19

The last few weeks have been anything but normal, especially for small business leaders. The coronavirus (COVID-19) has forced companies to get creative and brainstorm ways […]
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