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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

August 1, 2020
man sitting in an all-white room with minimalist furniture and black decor

Color Psychology: White

Some consumers think of white as a clean, modern, safe color. However, it may be too cold and sterile for your brand, depending on your business. […]
August 1, 2020
a man in a black tuxedo straightening his black bowtie

Color Psychology: Black

If you want your brand to be serious, elegant, or strong, black is a great color. But there are times when you’ll want to limit or […]
August 1, 2020
businesswoman smiling while on the phone, standing in front of a pink background

Color Psychology: Pink

When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s […]
August 1, 2020
classy woman in a purple dress, standing in a field of lavender, with a basket of flowers

Color Psychology: Purple

If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or […]
August 1, 2020
young man closing his eyes and lying in a field of green grass

Color Psychology: Green

When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed […]
August 1, 2020
happy seaside mom and baby in matching blue-and-white striped shirts and white hats

Color Psychology: Blue

Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business. In this […]
August 1, 2020
happy woman in a field of yellow flowers

Color Psychology: Yellow

The color yellow often makes us think of happy, high-energy people and businesses. But some people think the hue is too cautious, cheap, or straining to […]
August 1, 2020
a happy young woman with two thumbs up on against an orange wall background

Color Psychology: Orange

Using orange in your branding can express joy and energy. But depending on your business, you may want to avoid the youthful hue — and some […]
August 1, 2020
smiling brunette woman with red dress and lipstick outside a mansion

Color Psychology: Red

Red can evoke excitement and help you create a sense of urgency for your customers. But it can also express danger, which may not be the […]
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June 1, 2020
A woman writing in a notebook at her desk with a cup of coffee, a snack, a plant, and a basket of files

6 Content Marketing Mistakes to Avoid

Content marketing has plenty of benefits: It will increase website traffic, qualify your leads, and bring in more customers. But with so many blogs, checklists, and […]
April 1, 2020
a businesswoman planning her content strategy in a notebook and on a laptop

4 Things You Need in Your Strategic Content Marketing Plan

When you hear content marketing, you may think of blogs, videos, downloads, and emails. And your next thought might be, “That’s a lot of stuff, and […]
January 21, 2020
blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like […]
August 1, 2019
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets […]
July 1, 2019
Check out these major concepts to answer the question “what is marketing?”

What is marketing? 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers […]
September 25, 2018
Treefrog Marketing helps small businesses develop a content marketing strategy.

The Basics of Content Marketing: What It Is and Why It Matters

If you’ve been in the business world, then you’ve probably heard of content marketing before. Business owners, in particular, have most likely come to realize the […]
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