Some consumers think of white as a clean, modern, safe color. However, it may be too cold and sterile for your brand, depending on your business. […]

If you want your brand to be serious, elegant, or strong, black is a great color. But there are times when you’ll want to limit or […]

When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s […]

If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or […]

When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed […]

Red can evoke excitement and help you create a sense of urgency for your customers. But it can also express danger, which may not be the […]

Using orange in your branding can express joy and energy. But depending on your business, you may want to avoid the youthful hue — and some […]

The color yellow often makes us think of happy, high-energy people and businesses. But some people think the hue is too cautious, cheap, or straining to […]

Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business. In this […]

Whether you’re a marketing professional or small business owner, establishing a strong brand will help your target audience instantly recognize you. Your visual brand includes your […]