Web Design
Your web design only has up to eight seconds to capture someone's attention.
By itself, pretty web design doesn’t sell anything.
Most websites fail to convert prospects into customers because the site's messaging is too complicated, and it doesn't showcase what's really important to a customer.
We know eight seconds isn’t very long.
Strategy, layout, and the correct words drive the success of a website.
People should be able to look at your website and immediately understand:
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- Who you are
- What you do
- How you help them
- What they need to do next
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These eight seconds will determine if someone will scroll down your home page to learn more or decide to click away from your site. Our web design protocols allow you to capture a person’s attention and keep them engaged.
Your website is the foundation of your marketing efforts.
To successfully convert more leads, your website content must shift away from just telling people who you are and what you do (see audience mapping).
We know it's a huge paradigm shift, but it's imperative that your customers become the center of attention, not your company. In addition, your web design must be simple to understand and display content compelling enough to get consumers to do something.
Strategic web design and proper messaging will make your business easier to find online, show that your business is professional and credible, and serve as a 24/7 salesperson.
If you had to choose one marketing tool, choose a strategic website.
No matter your industry, all small businesses need a well-designed, strategy-driven website.
This is because over 82% of customers conduct online research before making a purchase or choosing a service provider.
In fact, 51% of purchases are now made online, including service-driven products like healthcare and financial services.
Our effective web design protocols include:
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- Audience Mapping & Web Design Strategy
- Professional Content Writing
- Purposeful Design & Flow
- Mobile Optimization
- Initial Search Engine Optimization
