Statistical Proof you Should be Blogging
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Statistical Proof You Should Be Blogging

Statistics show blogging can help your small business grow.

Statistics show blogging can help your small business grow.

In the past, we have written blogs on the reasons why you should blog, how to write a blog and tips for effective blogging. However, after reading all of that, some people are still not convinced that their website needs a blog. For those people, this is the blog that will convince you otherwise.

Website Growth

Companies with blogs generate an average of 67% more leads per month than those that don’t blog.

However, that number jumps to 126% more leads if you are a small business! This increase in leads can be made with only 1-2 blogs per month, but the percentage also increases with the number of blogs that are being posted per month.

Websites with 51-100 pages generate 48% more traffic that those with less pages.

Blogging is an easy way increase the number of pages on your account.
If you post two blogs a month for a year, that’s 24 blogs. In two years, you can easily reach over 50 pages on your website and generate more website traffic.

Websites with over 200 blogs on their website earn six times the amount of traffic than websites with 10 or less blogs.

And this statistic increases to over 8 times the amount of traffic for businesses with 1 to 10 employees. The more blogs posts you have, the more traffic you will get.

Websites with blogs have 434% more indexed pages.

A web page is indexed when Google recognizes that page and makes it searchable. A A blog on your website means more people will visit your website, which means Google will index it faster and more often. More indexes means more people finding your website.  


Blogging costs an average of 62% less per lead than other marketing methods.

If you choose to write blogs in-house the only cost to you is your time. If you decide to outsource your blog, you will still see a larger return on your investment than you would with other marketing methods.

43-49% of companies are outsourcing content creation.

woman with computerThe reason for outsourcing is that these companies don’t have the time or the creativity necessary for creating consistently good blogs. They recognize the need to blog and their inability to meet that need themselves, so they outsource content creation to companies like Treefrog Marketing.

Companies with 10 or less employees typically use 42% of their marketing budget on content, like blogs.

How big is your marketing budget? What are you spending it on? The statistics in this blog show how important blogs are and why they should be included in your budget.

Consumer Happiness

There are over 128 million people reading blogs each month.

This calculates to a whopping 77% of total internet users who read blogs. That’s a lot of people that your company is missing out on if you do not blog regularly.

People spend 23% of their time on the internet reading blogs and browsing social media.

blog postThe average American spends about two and a half hours on their phones and computers each day, so a good portion of their time is spent reading blogs.

61% of consumers say they feel better about a company that delivers custom content, like blogs.

Not only do blogs teach consumers about your company, products and services, but blogs also make consumers feel a personal connection that makes a business seem more relatable.  Blogs show you have put in the time and effort to communicate with them, and they appreciate it and feel a connection with your brand.

Blogs are the 5th most trusted source for accurate information on the internet.

After Facebook, Youtube, new and retail sites, consumers most believe the information provided to them in blogs. You can increase consumer trust in the content that you post by backing it up with good sources.

When it comes to shaping consumer opinion, blogs are the 3rd most influential online service.

Only retail and brand sites are more influential to shaping consumer opinion online. A study found that 81% of consumers do research online before making big purchases. You have the power to shape potential consumers’ opinions about you by simply having a blog.

The fact that you have read this far is a huge testament to how important blogs are.

After reading this you may be freaking out about your lack of  blogging. Don’t worry, just give us a call. Our amazing content team can put together a strategy for a blog platform that will speak directly to your target market and help them learn about your business.

Treefrog-Logo-200x200Treefrog Marketing is a marketing agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.