Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account. Any business can have a successful Instagram account, but you may want to seriously consider starting one if your business is visually oriented (i.e. you sell physical products, you’re a creative profession, you can show your service). Here are some things to keep in mind when starting one up:
1. Make your name clear and relevant: This may seem incredibly obvious, but you would be shocked how many businesses choose a counter intuitive name for their business account. You want people to be able to easily find you on Instagram and using a name that is either the exact same as your business, or very similar, will make it much easier. Keep the name short and simple.
2. Create a cohesive look: Your photos should always be different, but should overall look like they go together and are part of the same collection, theme or brand. Keep this in mind when editing your photos to ensure that they all have the same amount of brightness, contrast, etc. People will be more likely to follow your account if your photos look beautiful together on your account. Check out J.Crew, American Express, and Strand Bookstore’s Instagram accounts to see what we’re talking about as a good example.
3. Use appropriate hashtags: Hashtags are how followers are likely to find you. Pick ones that relate to your photos, businesses, and products. For example, if you are a vegetarian restaurant, you might use hashtags like #vegetarianfood #vegetarianrestaurant #restaurant #vegetarian. However, be sure to not overload your photos with hashtags. Use between five and ten for optimum effect.
4. Comment, reply, and like: The more you interact with others on Instagram, the more they will interact with you. Answer questions and thank people for comments they leave on your photos. Find other local business accounts and leave comments on theirs as well. You can find local people on Instagram through location tags and then be sure to like their photos! If they see that a business has liked their photo, they will be more likely to check out and maybe even follow your account and use your business.
5. Encourage customers to post and tag photos: Consider adding a sign in your place of business or website that encourages customers to take and post photos of them at your business or using your products on Instagram. You can even include your Instagram information on your business card! Make sure the sign includes the account name of your business, any hashtags you want used, and what location to tag. This will help other Instagram users to see people using your products and interacting with your business, which will in turn help you gain more exposure.
Instagram can be daunting to use at first, but the more time you spend on it figuring out what works best for you and your followers, the easier it will get and the better your account will be. Instagram will help increase sales for your business by allowing potential customers to see your work and learn about what you do without having to find your website or go to your place of business first. If they come across your Instagram account and are intrigued by your photos, they’ll be more likely to click on your website URL in your bio and purchase products online or use your services.
Instagram is a great way to show your portfolio, have customers express their happiness with your products and services, and let customers learn more about what your business is all about. The more people see and learn about your business, the more potential customers you’ll have as they get to learn more about you and your business. Be sure to take advantage of this great online resource for your business!
Treefrog Marketing is a marketing agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.