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Social Media Stats: Why They Matter

Social media and reputation management is becoming crucial to small businesses.

Social media and reputation management is becoming crucial to small businesses.

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary or can you just optimize your company’s website and an e-newsletter? The simple answer is an unfortunate no (if only it were that easy!). In today’s world of technology it is now becoming necessary to be active online in multiple places (that includes social media). We live in an online world, so in order to reach your customers and stay competitive, business owners are needing to adapt and explore their online reach.

Social media and reputation management is becoming crucial to small businesses. Here are a few social media stats to further convince you of the power of social media, and why you should consider adding it into your marketing plan.

Stat #1: Your customers are already using it.

According to a 2011 report published by Nielson, Americans spend nearly a quarter of their online time on social networks and blogs.  And that number has only increased in the past four years.  This means that more than likely, your target market is already using social media.  Also, seven out of ten consumers are more likely to use a local business if it has information available on a social media site (comScore Networks/TMP Directional Marketing).  If you want to reach clients and prospects, you need to be where they are; by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.

Stat #2: It will give you a competitive advantage.

If you are one of the few not currently using social media, that means you are competing against others that are.  And if your competitors have not yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this uncharted marketing channel before they do.

  • 72 percent of consumers trust online reviews as much as personal recommendations from real people. (Search Engine Land)
  • 20 percent of Facebook users have purchased something because of ads or comments they saw there. (Ipsos)
  • LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs.  Yet only 47 percent of B2B marketers say they are actively using LinkedIn while 90% are on Facebook. (
  • 60 percent of people say that they would be willing to post about products/services on Facebook if they were offered a deal or discount. (Beyond)
  • 36 percent of small businesses say they use LinkedIn for various reasons, including engaging with others in their industry and extending awareness of their business, a 16 percent increase over last year. (AT&T Small Business Technology Poll)

Stat #3: It helps you connect with potential clients and prospects.

Most marketing channels are one-way in nature, meaning that a business will send out its marketing message, and the customer receives it.  Social media allows engagement between your business and target market. Such networks also helps to create a community of fans and followers to see you as more than just a business entity.  Consumers will soon recognize your brand and trust that brand, which in return will (hopefully) turn into more purchases.

  • 90 percent of adults age 18 to 24 trust medical information shared by others in their social media networks. (PwC Health Research Institute).
  • 68 percent of consumers go to social networking sites to read product reviews. (Vocus)
  • 85 percent of customers expect businesses to be active in social media. (Vocus)
  • 59 percent of social media users think companies who use or are active in social media seem to be more approachable. (Small Business Can) 

So as you can see, social media is not just for the big boys; it is a valuable marketing tool that small businesses need to take advantage of as well.  It is here to stay, at least for the predictable future – so take the leap and reap the many rewards it offers.

Have questions? Don’t hesitate to get in contact with us!

Treefrog Marketing is a marketing agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.