Small Business Marketing Blog
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Small Business Marketing Blog

 

 

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Find the latest industry updates, marketing tips and tricks, and small business marketing ideas on our blog.


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The end of Google+ may require changes for your business, but Treefrog can help.

What does the end of Google+ mean for your business?

In April 2019, Google will be ending the Google+ platform. Previously scheduled for August but expedited due to security concerns, the end of this social network can impact how you ...
Read More
Business owner considering the questions to ask before hiring a marketing agency.

Questions to Ask Before Hiring a Marketing Agency—Especially a Website Designer

As a small business owner, you know that finding the right partnerships can help grow your business and expand your audience. However, you might struggle with knowing what to ask ...
Read More
Treefrog Marketing helps small business owners understand five reasons why small businesses need a strategic website.

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 5 hours a day on their phone ...
Read More
Social media and reputation management is becoming crucial to small businesses.

Social Media Stats: Why They Matter

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary ...
Read More
Understanding the pros and cons of inbound and outbound will allow you to create a better marketing strategy to fit the needs of your company.

Inbound vs Outbound Marketing

Marketing, at its core, is about communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.  If ...
Read More
Marketing has many different functions and it is important to understand how to do each part successfully.

What is marketing?

The heart of a business success lies in its marketing.  Most aspects of the business depend on a successful marketing strategy. The overall marketing umbrella covers advertising, public relations, promotions ...
Read More
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The essential concepts of crafting your message and building a successful small business marketing plan.

How to Create a Successful Small Business Marketing Plan

Most business owners know that marketing is important, but many are not sure where to focus their efforts. The answer is on your messaging, website, and social media. How you craft your messaging and construct your website greatly impacts whether ...
Read More
Businesses need to identify their target audience to be successful.

Understanding Your Target Audience

The way you tell the story depends on who you’re talking to, your audience. We typically adjust our actions and the way we talk to whomever we’re around without realizing it, but businesses need to identify their target audience (aka ...
Read More
A great way to learn more about your target audience is by creating buyer personas.

Do you know your target audience?

An essential part of any business is its customers; if they’re happy, they’ll keep coming back, which makes you happy! That’s why it’s so important to know who your target audience is and what it is they’re looking for. Your ...
Read More
No posts found.
No posts found.
Establishing a Pinterest presence can create a more holistic approach to your company’s social media voice and help your business branch out in ways that aren’t possible on other platforms.

PINteresting Social Media Strategies: Utilizing Pinterest

When most people think of Pinterest, they think of millennials pinning wedding decorations, recipes, and crafts for their homes. Pinterest is not commonly thought of as a platform used for business interactions, whereas other social media sites such as Facebook ...
Read More
Social media has the potential for your brand to spread, consistency in communication, online conversation with clients, and helping your clients find what what they need when they need it.

Five Reasons Why Your Company Needs Social Media

Why Social Media? Between Twitter, Facebook, Google+, YouTube, LinkedIn, and Pinterest, social media can seem very overwhelming. What platforms should you use? Which are more effective than others?  Why do companies even need all this confusing social media? What’s the ...
Read More
Social media and reputation management is becoming crucial to small businesses.

Social Media Stats: Why They Matter

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary or can you just optimize your company’s website and an ...
Read More
Having a navigable, easy-to­-find, and well­-designed website can help your website stick out among the competition.

7 Reasons Why You Need a (Mobile-Friendly) Website

In this day and age, it is imperative that businesses (small or large) have a strong online presence. This includes having a navigable, easy to­ find, and well­-designed website. We are living in a technological age. If you don’t have a website, ...
Read More
The end of Google+ may require changes for your business, but Treefrog can help.

What does the end of Google+ mean for your business?

In April 2019, Google will be ending the Google+ platform. Previously scheduled for August but expedited due to security concerns, the end of this social network can impact how you ...
Read More
Business owner considering the questions to ask before hiring a marketing agency.

Questions to Ask Before Hiring a Marketing Agency—Especially a Website Designer

As a small business owner, you know that finding the right partnerships can help grow your business and expand your audience. However, you might struggle with knowing what to ask ...
Read More
Treefrog Marketing helps small business owners understand five reasons why small businesses need a strategic website.

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 5 hours a day on their phone ...
Read More
Social media and reputation management is becoming crucial to small businesses.

Social Media Stats: Why They Matter

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary ...
Read More
Understanding the pros and cons of inbound and outbound will allow you to create a better marketing strategy to fit the needs of your company.

Inbound vs Outbound Marketing

Marketing, at its core, is about communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.  If ...
Read More
Marketing has many different functions and it is important to understand how to do each part successfully.

What is marketing?

The heart of a business success lies in its marketing.  Most aspects of the business depend on a successful marketing strategy. The overall marketing umbrella covers advertising, public relations, promotions ...
Read More
No posts found.
No posts found.
No posts found.
No posts found.
The essential concepts of crafting your message and building a successful small business marketing plan.

How to Create a Successful Small Business Marketing Plan

Most business owners know that marketing is important, but many are not sure where to focus their efforts. The answer is on your messaging, website, and social media. How you craft your messaging and construct your website greatly impacts whether ...
Read More
Businesses need to identify their target audience to be successful.

Understanding Your Target Audience

The way you tell the story depends on who you’re talking to, your audience. We typically adjust our actions and the way we talk to whomever we’re around without realizing it, but businesses need to identify their target audience (aka ...
Read More
A great way to learn more about your target audience is by creating buyer personas.

Do you know your target audience?

An essential part of any business is its customers; if they’re happy, they’ll keep coming back, which makes you happy! That’s why it’s so important to know who your target audience is and what it is they’re looking for. Your ...
Read More
No posts found.
No posts found.
Establishing a Pinterest presence can create a more holistic approach to your company’s social media voice and help your business branch out in ways that aren’t possible on other platforms.

PINteresting Social Media Strategies: Utilizing Pinterest

When most people think of Pinterest, they think of millennials pinning wedding decorations, recipes, and crafts for their homes. Pinterest is not commonly thought of as a platform used for business interactions, whereas other social media sites such as Facebook ...
Read More
Social media has the potential for your brand to spread, consistency in communication, online conversation with clients, and helping your clients find what what they need when they need it.

Five Reasons Why Your Company Needs Social Media

Why Social Media? Between Twitter, Facebook, Google+, YouTube, LinkedIn, and Pinterest, social media can seem very overwhelming. What platforms should you use? Which are more effective than others?  Why do companies even need all this confusing social media? What’s the ...
Read More
Social media and reputation management is becoming crucial to small businesses.

Social Media Stats: Why They Matter

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary or can you just optimize your company’s website and an ...
Read More
Having a navigable, easy-to­-find, and well­-designed website can help your website stick out among the competition.

7 Reasons Why You Need a (Mobile-Friendly) Website

In this day and age, it is imperative that businesses (small or large) have a strong online presence. This includes having a navigable, easy to­ find, and well­-designed website. We are living in a technological age. If you don’t have a website, ...
Read More
 

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