Small Business Marketing Blog
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Small Business Marketing Blog

 

 

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Find the latest industry updates, marketing tips and tricks, and small business marketing ideas on our blog.


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Check out these major concepts to answer the question “what is marketing?”

What is marketing? 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers advertising, public relations, promotions, ...
Read More
Wondering “Should my small business have a blog?” Statistics point to yes.

Should my small business have a blog? The statistics say yes!

You know your business better than anyone else, but are you writing about it? If you’re not actively promoting your company or informing customers with a blog, now is a ...
Read More
The difference between outbound vs. inbound marketing is about targeting customers.

Your Guide to Outbound vs. Inbound Marketing

We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers so you can make ...
Read More
A great way to learn more about your target audience is by creating buyer personas.

Do you know your target audience?

An essential part of any business is its customers; if they’re happy, they’ll keep coming back, which makes you happy! That’s why it’s so important to know who your target ...
Read More
When setting up an initial meeting with a marketer, it's important to find someone you can trust.

Your First Steps: What to Expect from an Initial Meeting with a Marketer

You’ve recently decided you need a new website, logo, branding, print material, social media presence, or all of the above. You want a professional; someone you can trust to care ...
Read More
A successful social media giveaway can increase traffic to both your social media profiles and your business’s website.

How to a Execute a Successful Social Media Giveaway Campaign

Social media giveaways aren’t just rewards for your followers, they also provide many benefits for your business. A successful giveaway can increase traffic to both your social media profiles and ...
Read More
Social media has the potential for your brand to spread, consistency in communication, online conversation with clients, and helping your clients find what what they need when they need it.

Five Reasons Why Your Company Needs Social Media

Why Social Media? Between Twitter, Facebook, Google+, YouTube, LinkedIn, and Pinterest, social media can seem very overwhelming. What platforms should you use? Which are more effective than others?  Why do companies even need all this confusing social media? What’s the ...
Read More
Social media and reputation management is becoming crucial to small businesses.

Social Media Stats: Why They Matter

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary or can you just optimize your company’s website and an ...
Read More
Blog writing is a great way to create a strong online presence, build a network, and improve your writing skills.

8 Tips for Effective Blog Writing

Blog writing is a great way to create a strong online presence, build a network, and improve your writing skills. It also draws more attention to your business and can increase your customer base. If you’re not sure how to ...
Read More
No posts found.
Statistics show blogging can help your small business grow.

Statistical Proof You Should Be Blogging

In the past, we have written blogs on the reasons why you should blog, how to write a blog and tips for effective blogging. However, after reading all of that, some people are still not convinced that their website needs ...
Read More
Pinterest can boost your small business' numbers.

Using Pinterest to Boost Other Social Media Analytics

Facebook is arguably one of the most powerful social media tools available today. However, it is by no means perfect. The way Facebook is structured means posts are generally viewed for a day or two at most before disappearing into ...
Read More
Creating blogs can help businesses draw in new customers.

How To Write a Blog Post

According to a HubSpot survey, 92% of companies who blog multiple times a day have acquired new clients through blogging. Blogging has increased immensely over the years. There are a wide variety of blogs online, and if your business has ...
Read More
No posts found.
Learn the marketing terms every business owner should know.

The 12 Marketing Terms Every Business Owner Should Know

For small business owners, searching for marketing information seems daunting at first, and the lingo can be difficult to understand. The good news: this guide will help you learn the basics so you can easily get started on strategically growing ...
Read More
Understanding how to communicate better with your customers will help you form relationships with them, empathize with their pain points, and more.

How can I communicate better with my customers?

You work hard to make your business a success, and you likely interact with customers on a daily basis. But no matter what industry you’re in, there’s probably one area or another where you could improve the way you communicate ...
Read More
Learn why a written strategy for your small business is so important for growth, goal-setting, and more.

Why do I need a written strategy for my small business?

Whether you’ve just opened a small business or you’ve been running one for years, you know better than anyone how challenging and rewarding it can be. As a business owner, you might struggle with prioritizing your goals—which is understandable when ...
Read More
Understanding the pros and cons of inbound and outbound will allow you to create a better marketing strategy to fit the needs of your company.

Inbound vs Outbound Marketing

Marketing, at its core, is about communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.  If a company does not market whatever they offer, then it’s ...
Read More
Social media and reputation management is becoming crucial to small businesses.

Social Media Stats: Why They Matter

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary or can you just optimize your company’s website and an ...
Read More
Blog writing is a great way to create a strong online presence, build a network, and improve your writing skills.

8 Tips for Effective Blog Writing

Blog writing is a great way to create a strong online presence, build a network, and improve your writing skills. It also draws more attention to your business and can increase your customer base. If you’re not sure how to ...
Read More
Understanding the pros and cons of inbound and outbound will allow you to create a better marketing strategy to fit the needs of your company.

Inbound vs Outbound Marketing

Marketing, at its core, is about communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.  If a company does not market whatever they offer, then it’s ...
Read More
Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account.

Starting an Instagram Account

Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account. Any business can have a successful Instagram account, but you may want to seriously consider starting one ...
Read More
lists are a great way to break down and simplify complicated information because they are easier to process.

11 Tips for Writing Listicles

If you see the word “listicle” and feel confused, you’re not alone. A listicle is an article or blog comprised of a list (just like the blog you’re currently reading). The quality of listicles can vary. For example, this Buzzfeed ...
Read More
Knowing how to respond to positive Facebook reviews can help grow your business.

Appropriate Review Responses Part 2: Positive Reviews

So now that you are an expert on how to respond to negative business reviews (if you haven’t read Part 1 of our series, click here), we can discuss how to reply to positive reviews that you may get! Below ...
Read More
Person at a computer considering if they should creating their own website or hire a designer.

Should I design my own website, or hire a designer?

If you’ve been wondering, “Should I hire a web designer?” that’s a great question. It’s natural to want to design your own website, since you know your business better than anyone else. But, there is a great deal that goes ...
Read More

Five Website Tips for Small Businesses

As a small business owner, you want to get the most out of your company’s website. Why? A strategically built website can help your ideal customers find you, communicate with them, and convert them into buyers. Here is a quick ...
Read More
Small businesses need a well-designed, strategy-driven website to compete in today’s market.

Five Reasons Why a Small Business Needs a Strategic Website

No matter what industry you’re in, all small businesses need a well-designed, strategy-driven website to compete in today’s market. Here are five reasons why a small business needs a strategic website ...
Read More
Check out these major concepts to answer the question “what is marketing?”

What is marketing? 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers advertising, public relations, promotions, ...
Read More
Wondering “Should my small business have a blog?” Statistics point to yes.

Should my small business have a blog? The statistics say yes!

You know your business better than anyone else, but are you writing about it? If you’re not actively promoting your company or informing customers with a blog, now is a ...
Read More
The difference between outbound vs. inbound marketing is about targeting customers.

Your Guide to Outbound vs. Inbound Marketing

We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers so you can make ...
Read More
A great way to learn more about your target audience is by creating buyer personas.

Do you know your target audience?

An essential part of any business is its customers; if they’re happy, they’ll keep coming back, which makes you happy! That’s why it’s so important to know who your target ...
Read More
When setting up an initial meeting with a marketer, it's important to find someone you can trust.

Your First Steps: What to Expect from an Initial Meeting with a Marketer

You’ve recently decided you need a new website, logo, branding, print material, social media presence, or all of the above. You want a professional; someone you can trust to care ...
Read More
A successful social media giveaway can increase traffic to both your social media profiles and your business’s website.

How to a Execute a Successful Social Media Giveaway Campaign

Social media giveaways aren’t just rewards for your followers, they also provide many benefits for your business. A successful giveaway can increase traffic to both your social media profiles and ...
Read More
Social media has the potential for your brand to spread, consistency in communication, online conversation with clients, and helping your clients find what what they need when they need it.

Five Reasons Why Your Company Needs Social Media

Why Social Media? Between Twitter, Facebook, Google+, YouTube, LinkedIn, and Pinterest, social media can seem very overwhelming. What platforms should you use? Which are more effective than others?  Why do companies even need all this confusing social media? What’s the ...
Read More
Social media and reputation management is becoming crucial to small businesses.

Social Media Stats: Why They Matter

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary or can you just optimize your company’s website and an ...
Read More
Blog writing is a great way to create a strong online presence, build a network, and improve your writing skills.

8 Tips for Effective Blog Writing

Blog writing is a great way to create a strong online presence, build a network, and improve your writing skills. It also draws more attention to your business and can increase your customer base. If you’re not sure how to ...
Read More
No posts found.
Statistics show blogging can help your small business grow.

Statistical Proof You Should Be Blogging

In the past, we have written blogs on the reasons why you should blog, how to write a blog and tips for effective blogging. However, after reading all of that, some people are still not convinced that their website needs ...
Read More
Pinterest can boost your small business' numbers.

Using Pinterest to Boost Other Social Media Analytics

Facebook is arguably one of the most powerful social media tools available today. However, it is by no means perfect. The way Facebook is structured means posts are generally viewed for a day or two at most before disappearing into ...
Read More
Creating blogs can help businesses draw in new customers.

How To Write a Blog Post

According to a HubSpot survey, 92% of companies who blog multiple times a day have acquired new clients through blogging. Blogging has increased immensely over the years. There are a wide variety of blogs online, and if your business has ...
Read More
No posts found.
Learn the marketing terms every business owner should know.

The 12 Marketing Terms Every Business Owner Should Know

For small business owners, searching for marketing information seems daunting at first, and the lingo can be difficult to understand. The good news: this guide will help you learn the basics so you can easily get started on strategically growing ...
Read More
Understanding how to communicate better with your customers will help you form relationships with them, empathize with their pain points, and more.

How can I communicate better with my customers?

You work hard to make your business a success, and you likely interact with customers on a daily basis. But no matter what industry you’re in, there’s probably one area or another where you could improve the way you communicate ...
Read More
Learn why a written strategy for your small business is so important for growth, goal-setting, and more.

Why do I need a written strategy for my small business?

Whether you’ve just opened a small business or you’ve been running one for years, you know better than anyone how challenging and rewarding it can be. As a business owner, you might struggle with prioritizing your goals—which is understandable when ...
Read More
Understanding the pros and cons of inbound and outbound will allow you to create a better marketing strategy to fit the needs of your company.

Inbound vs Outbound Marketing

Marketing, at its core, is about communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.  If a company does not market whatever they offer, then it’s ...
Read More
Social media and reputation management is becoming crucial to small businesses.

Social Media Stats: Why They Matter

Whether you’re a big or small business owner, if you are not yet on social media, you might be wondering what all the fuss is about.  Is it really necessary or can you just optimize your company’s website and an ...
Read More
Blog writing is a great way to create a strong online presence, build a network, and improve your writing skills.

8 Tips for Effective Blog Writing

Blog writing is a great way to create a strong online presence, build a network, and improve your writing skills. It also draws more attention to your business and can increase your customer base. If you’re not sure how to ...
Read More
Understanding the pros and cons of inbound and outbound will allow you to create a better marketing strategy to fit the needs of your company.

Inbound vs Outbound Marketing

Marketing, at its core, is about communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.  If a company does not market whatever they offer, then it’s ...
Read More
Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account.

Starting an Instagram Account

Instagram is one of the fastest growing platforms of social media with more and more businesses opting to have their own Instagram account. Any business can have a successful Instagram account, but you may want to seriously consider starting one ...
Read More
lists are a great way to break down and simplify complicated information because they are easier to process.

11 Tips for Writing Listicles

If you see the word “listicle” and feel confused, you’re not alone. A listicle is an article or blog comprised of a list (just like the blog you’re currently reading). The quality of listicles can vary. For example, this Buzzfeed ...
Read More
Knowing how to respond to positive Facebook reviews can help grow your business.

Appropriate Review Responses Part 2: Positive Reviews

So now that you are an expert on how to respond to negative business reviews (if you haven’t read Part 1 of our series, click here), we can discuss how to reply to positive reviews that you may get! Below ...
Read More
Person at a computer considering if they should creating their own website or hire a designer.

Should I design my own website, or hire a designer?

If you’ve been wondering, “Should I hire a web designer?” that’s a great question. It’s natural to want to design your own website, since you know your business better than anyone else. But, there is a great deal that goes ...
Read More

Five Website Tips for Small Businesses

As a small business owner, you want to get the most out of your company’s website. Why? A strategically built website can help your ideal customers find you, communicate with them, and convert them into buyers. Here is a quick ...
Read More
Small businesses need a well-designed, strategy-driven website to compete in today’s market.

Five Reasons Why a Small Business Needs a Strategic Website

No matter what industry you’re in, all small businesses need a well-designed, strategy-driven website to compete in today’s market. Here are five reasons why a small business needs a strategic website ...
Read More
 

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