Small Business Marketing Blog
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Small Business Marketing Blog

 

 

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Find the latest industry updates, marketing tips and tricks, and small business marketing ideas on our blog.


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Learn more about the benefits of social media marketing for your small business.

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online in multiple places, and ...
Read More
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets pushed to the side ...
Read More

Should I hire a marketing manager or work with a marketing agency?

For many small business owners, their company is their pride and joy. They’ve built it from the ground up through many sleepless nights and cups of coffee. And for most ...
Read More
The essential concepts of crafting your message and building a successful small business marketing plan.

How to Create a Successful Small Business Marketing Plan

Most business owners know that marketing is important, but many are not sure where to focus their efforts. The answer is on your messaging, website, and social media. How you ...
Read More
Businesses need to identify their target audience to be successful.

Understanding Your Target Audience

The way you tell the story depends on who you’re talking to, your audience. We typically adjust our actions and the way we talk to whomever we’re around without realizing ...
Read More
Start 2016 right with these marketing trends.

Your Marketing Strategy for the Year Ahead

It might be hard to believe, but 2016 is here! If you have not already done so, it is time to review your business’ marketing strategy. In this blog we cover the importance of a marketing strategy, analyzing your current ...
Read More
Jingles work and are an effective means of marketing and advertising.

Jingles: A 100-year-old Marketing Tactic (that Still Works!)

“Gimme a break. Gimme a break. Break me off a piece of that ____ ____ ____!” “The best part of waking up is ____ in your cup.” Can you fill in the blanks? We bet you can because guess what? ...
Read More
Establishing a Pinterest presence can create a more holistic approach to your company’s social media voice and help your business branch out in ways that aren’t possible on other platforms.

PINteresting Social Media Strategies: Utilizing Pinterest

When most people think of Pinterest, they think of millennials pinning wedding decorations, recipes, and crafts for their homes. Pinterest is not commonly thought of as a platform used for business interactions, whereas other social media sites such as Facebook ...
Read More
No posts found.

Five Website Tips for Small Businesses

As a small business owner, you want to get the most out of your company’s website. Why? A strategically built website can help your ideal customers find you, communicate with them, and convert them into buyers. Here is a quick ...
Read More
lists are a great way to break down and simplify complicated information because they are easier to process.

11 Tips for Writing Listicles

If you see the word “listicle” and feel confused, you’re not alone. A listicle is an article or blog comprised of a list (just like the blog you’re currently reading). The quality of listicles can vary. For example, this Buzzfeed ...
Read More
Strategic marketing can help a small business grow.

5 Reasons to Consider Partnering with a Marketing Agency

It’s safe to say most small business owners have the same vision: to offer the very best products or services, to stand out from the competition, and to improve customers’ lives through the products or services they offer. While this ...
Read More
No posts found.
Check out these major concepts to answer the question “what is marketing?”

What is marketing? 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers advertising, public relations, promotions, and sales. But a lot of the success of a ...
Read More
The difference between outbound vs. inbound marketing is about targeting customers.

Your Guide to Outbound vs. Inbound Marketing

We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers so you can make sales and drive interest. But what are the best, most ...
Read More
A successful social media giveaway can increase traffic to both your social media profiles and your business’s website.

How to a Execute a Successful Social Media Giveaway Campaign

Social media giveaways aren’t just rewards for your followers, they also provide many benefits for your business. A successful giveaway can increase traffic to both your social media profiles and your business’s website. This in turn increases SEO, which is ...
Read More
Strategic marketing can help a small business grow.

5 Reasons to Consider Partnering with a Marketing Agency

It’s safe to say most small business owners have the same vision: to offer the very best products or services, to stand out from the competition, and to improve customers’ lives through the products or services they offer. While this ...
Read More
Statistics show blogging can help your small business grow.

Statistical Proof You Should Be Blogging

In the past, we have written blogs on the reasons why you should blog, how to write a blog and tips for effective blogging. However, after reading all of that, some people are still not convinced that their website needs ...
Read More
Responsive web design is a movement all businesses need to be part of.

5 Reasons Why Responsive Web Design Is for Everyone

Responsive web design—or the ability for a website to adjust and function on computers, tablets, phones, and other devices—is a movement all businesses need to be part of. The capability of a website to be fully functioning and aesthetically pleasing ...
Read More
Statistics show blogging can help your small business grow.

Statistical Proof You Should Be Blogging

In the past, we have written blogs on the reasons why you should blog, how to write a blog and tips for effective blogging. However, after reading all of that, some people are still not convinced that their website needs ...
Read More
Having a navigable, easy-to­-find, and well­-designed website can help your website stick out among the competition.

7 Reasons Why You Need a (Mobile-Friendly) Website

In this day and age, it is imperative that businesses (small or large) have a strong online presence. This includes having a navigable, easy to­ find, and well­-designed website. We are living in a technological age. If you don’t have a website, ...
Read More
Small businesses should use boosted posts.

Why Small Businesses Should Use Boosted Posts on Facebook

You’ve probably heard it before, but your business NEEDS to have a social media presence. Using social media to drive traffic to your website and raise brand awareness should be a key point in your small business marketing plan ...
Read More
A Facebook Business page helps your company grow.

How to Create a Facebook Business Page

Did you know that one in five page views in the United States happens on Facebook, and that on average, 1.37 billion users are considered daily, active users? This is why creating a social media strategy is crucial for reaching ...
Read More
Facebook is a strategic marketing tool for your small business.

Three Reasons Why Facebook Is Important for Small Business

Is Facebook for your small business really necessary? As it turns out, the world’s most popular social media site isn’t just for posting funny family pictures, weird videos, and memes. Here are three reasons why Facebook is important for small ...
Read More
Treefrog Marketing helps small business owners understand five reasons why small businesses need a strategic website.

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 5 hours a day on their phone searching the internet, checking up on their social media, or ...
Read More
Focus on your target audience when you’re creating your website.

Creating Your Website: Why Your Opinion Doesn’t Necessarily Matter

It’s a common misconception that, as a small business owner, you have to love your website. When you’re creating your website, it’s easy to focus on what you like and want to see instead of focusing on what will grab ...
Read More
Tell your brand’s story by learning how to choose the best images for your website.

How to Choose the Best Images for Your Website

Everyone knows the saying “a picture is worth a thousand words.” Pictures and images tell us stories. We see and feel more than just what's in the image. Selecting the perfect image for your website can tell your story to ...
Read More
Learn more about the benefits of social media marketing for your small business.

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online in multiple places, and ...
Read More
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets pushed to the side ...
Read More

Should I hire a marketing manager or work with a marketing agency?

For many small business owners, their company is their pride and joy. They’ve built it from the ground up through many sleepless nights and cups of coffee. And for most ...
Read More
The essential concepts of crafting your message and building a successful small business marketing plan.

How to Create a Successful Small Business Marketing Plan

Most business owners know that marketing is important, but many are not sure where to focus their efforts. The answer is on your messaging, website, and social media. How you ...
Read More
Businesses need to identify their target audience to be successful.

Understanding Your Target Audience

The way you tell the story depends on who you’re talking to, your audience. We typically adjust our actions and the way we talk to whomever we’re around without realizing ...
Read More
Start 2016 right with these marketing trends.

Your Marketing Strategy for the Year Ahead

It might be hard to believe, but 2016 is here! If you have not already done so, it is time to review your business’ marketing strategy. In this blog we cover the importance of a marketing strategy, analyzing your current ...
Read More
Jingles work and are an effective means of marketing and advertising.

Jingles: A 100-year-old Marketing Tactic (that Still Works!)

“Gimme a break. Gimme a break. Break me off a piece of that ____ ____ ____!” “The best part of waking up is ____ in your cup.” Can you fill in the blanks? We bet you can because guess what? ...
Read More
Establishing a Pinterest presence can create a more holistic approach to your company’s social media voice and help your business branch out in ways that aren’t possible on other platforms.

PINteresting Social Media Strategies: Utilizing Pinterest

When most people think of Pinterest, they think of millennials pinning wedding decorations, recipes, and crafts for their homes. Pinterest is not commonly thought of as a platform used for business interactions, whereas other social media sites such as Facebook ...
Read More
No posts found.

Five Website Tips for Small Businesses

As a small business owner, you want to get the most out of your company’s website. Why? A strategically built website can help your ideal customers find you, communicate with them, and convert them into buyers. Here is a quick ...
Read More
lists are a great way to break down and simplify complicated information because they are easier to process.

11 Tips for Writing Listicles

If you see the word “listicle” and feel confused, you’re not alone. A listicle is an article or blog comprised of a list (just like the blog you’re currently reading). The quality of listicles can vary. For example, this Buzzfeed ...
Read More
Strategic marketing can help a small business grow.

5 Reasons to Consider Partnering with a Marketing Agency

It’s safe to say most small business owners have the same vision: to offer the very best products or services, to stand out from the competition, and to improve customers’ lives through the products or services they offer. While this ...
Read More
No posts found.
Check out these major concepts to answer the question “what is marketing?”

What is marketing? 7 Concepts You Should Know

Because “marketing” is such a broad term, it’s easy to be unsure about how it applies to your company. After all, the overall marketing umbrella covers advertising, public relations, promotions, and sales. But a lot of the success of a ...
Read More
The difference between outbound vs. inbound marketing is about targeting customers.

Your Guide to Outbound vs. Inbound Marketing

We know every moment (and dollar!) matters for your small business. It’s vital to efficiently communicate the value of your product, service, or brand to customers so you can make sales and drive interest. But what are the best, most ...
Read More
A successful social media giveaway can increase traffic to both your social media profiles and your business’s website.

How to a Execute a Successful Social Media Giveaway Campaign

Social media giveaways aren’t just rewards for your followers, they also provide many benefits for your business. A successful giveaway can increase traffic to both your social media profiles and your business’s website. This in turn increases SEO, which is ...
Read More
Strategic marketing can help a small business grow.

5 Reasons to Consider Partnering with a Marketing Agency

It’s safe to say most small business owners have the same vision: to offer the very best products or services, to stand out from the competition, and to improve customers’ lives through the products or services they offer. While this ...
Read More
Statistics show blogging can help your small business grow.

Statistical Proof You Should Be Blogging

In the past, we have written blogs on the reasons why you should blog, how to write a blog and tips for effective blogging. However, after reading all of that, some people are still not convinced that their website needs ...
Read More
Responsive web design is a movement all businesses need to be part of.

5 Reasons Why Responsive Web Design Is for Everyone

Responsive web design—or the ability for a website to adjust and function on computers, tablets, phones, and other devices—is a movement all businesses need to be part of. The capability of a website to be fully functioning and aesthetically pleasing ...
Read More
Statistics show blogging can help your small business grow.

Statistical Proof You Should Be Blogging

In the past, we have written blogs on the reasons why you should blog, how to write a blog and tips for effective blogging. However, after reading all of that, some people are still not convinced that their website needs ...
Read More
Having a navigable, easy-to­-find, and well­-designed website can help your website stick out among the competition.

7 Reasons Why You Need a (Mobile-Friendly) Website

In this day and age, it is imperative that businesses (small or large) have a strong online presence. This includes having a navigable, easy to­ find, and well­-designed website. We are living in a technological age. If you don’t have a website, ...
Read More
Small businesses should use boosted posts.

Why Small Businesses Should Use Boosted Posts on Facebook

You’ve probably heard it before, but your business NEEDS to have a social media presence. Using social media to drive traffic to your website and raise brand awareness should be a key point in your small business marketing plan ...
Read More
A Facebook Business page helps your company grow.

How to Create a Facebook Business Page

Did you know that one in five page views in the United States happens on Facebook, and that on average, 1.37 billion users are considered daily, active users? This is why creating a social media strategy is crucial for reaching ...
Read More
Facebook is a strategic marketing tool for your small business.

Three Reasons Why Facebook Is Important for Small Business

Is Facebook for your small business really necessary? As it turns out, the world’s most popular social media site isn’t just for posting funny family pictures, weird videos, and memes. Here are three reasons why Facebook is important for small ...
Read More
Treefrog Marketing helps small business owners understand five reasons why small businesses need a strategic website.

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 5 hours a day on their phone searching the internet, checking up on their social media, or ...
Read More
Focus on your target audience when you’re creating your website.

Creating Your Website: Why Your Opinion Doesn’t Necessarily Matter

It’s a common misconception that, as a small business owner, you have to love your website. When you’re creating your website, it’s easy to focus on what you like and want to see instead of focusing on what will grab ...
Read More
Tell your brand’s story by learning how to choose the best images for your website.

How to Choose the Best Images for Your Website

Everyone knows the saying “a picture is worth a thousand words.” Pictures and images tell us stories. We see and feel more than just what's in the image. Selecting the perfect image for your website can tell your story to ...
Read More
 

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