Small Business Digital Marketing
These tactics will help you save time, filter bad advice, control your overall growth, and increase quality engagement.
A lot of small businesses are spending time on marketing, but they aren’t getting the results they want.
Business leaders spend a great amount of time putting out fires, developing and retaining staff, completing administrative duties, and meeting customers’ needs. Doing all of this doesn't leave much time for growing a business.
They also tend to overstimulate and confuse their prospects with wordy messaging and industry terms — and they don't even realize it.
This leads to spending too much time and money on marketing initiatives that don't really work.
There are three things you can do to make the biggest impact on growth.
These three tactics will help you save time, filter bad advice, control your overall growth, and increase quality engagement. They include:
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- Changing your focus
- Bringing extreme clarity
- Utilizing a flywheel approach
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This quick-read ebook, "Three Steps to Effective Marketing," will give you a full understanding of how our Small Business Digital Marketing Packages work to create effective marketing systems.
Why should you partner with a digital agency like Treefrog?
The strategy and science-based protocols behind our proven methods will help you save time, filter bad advice, control your overall growth, and increase quality engagement.
It will be pretty amazing to get your life back and not have to worry about marketing. Plus, you'll enjoy these added benefits.
Exclusivity
When you decide to work with us, we won’t turn around and sign one of your competitors. As a client of ours, you can trust that we’re exclusively yours.
Strategic, Personal Attention
Receive focused attention from our in-house professional team of strategists, designers, copywriters, and flywheel marketing experts.
Transparency & Proven Record
Because we've been around for over 20 years, we don't guess. We know what works. This saves both time and money.
We clearly define and track all marketing and media dollars and provide monthly reports that show spend, activity, clicks, and engagement. Plus, we consistently help small businesses double and even triple click-through rates in social media.
We clearly define and track all marketing and media dollars and provide monthly reports that show spend, activity, clicks, and engagement. Plus, we consistently help small businesses double and even triple click-through rates in social media.
Small Business Digital Marketing Packages
Building growth strategies is an investment in the stability of your company that saves time and drives engagement. We've outlined the details of our fully transparent and exclusive partnership below.
SEO Foundation
This is where it all starts.
Your website is the foundation of your marketing efforts. If it takes too long for your target audience to comprehend what you mean, or they can't easily find you online, you lose sales.
The most important and impactful marketing actions that businesses can take are:
- Creating a strategic, lead-generating website to get your best customers to do the thing you want them to do
- Claiming, submitting, and optimizing your online accounts
- Generating SEO-based content
This foundational package requires a 12-month contract and includes:
Audience Identification
The first thing you can do to impact your growth is to shift your messaging away from initially talking about how amazing your organization is and focus on what your customers want to hear.
Based on the protocols outlined in our ebook, we will create customer-first messaging that follows a specific scientific formula to get your prospects to pay attention.
We'll create three to four strategic guiding statements that will become the foundation of your marketing messages and communication.
Based on the protocols outlined in our ebook, we will create customer-first messaging that follows a specific scientific formula to get your prospects to pay attention.
We'll create three to four strategic guiding statements that will become the foundation of your marketing messages and communication.
Website Development
The second step in flywheel marketing is website development.
We'll use your audience strategy to create a lead-generating, ADA compliant website that moves your prospects through a buying journey.
Your website has less than eight seconds to grab someone's attention and can determine the success of all your marketing efforts.
Our effective web design protocols include:
We build websites that are user friendly, fast, and designed to convert with compelling messaging and calls to action.
We'll use your audience strategy to create a lead-generating, ADA compliant website that moves your prospects through a buying journey.
Your website has less than eight seconds to grab someone's attention and can determine the success of all your marketing efforts.
Our effective web design protocols include:
- Audience Mapping & Web Design Strategy
- Professional Content Writing
- Purposeful Design & Flow
- Mobile Optimization
- Initial Search Engine Optimization
We build websites that are user friendly, fast, and designed to convert with compelling messaging and calls to action.
Google Business Listing / Maps
We will help you claim your Google My Business Listing, optimize it, design any custom graphics you need, and use your strategic messaging to grab your audience's attention.
Online Directories & Accounts
Online directories help you gain more trust and visibility and provide your customers with valuable information.
We will submit your name, address, phone number, URL, images, videos, and more to over 300 online directories.
We'll also continue to update and monitor these accounts to ensure your data is correct.
We will submit your name, address, phone number, URL, images, videos, and more to over 300 online directories.
We'll also continue to update and monitor these accounts to ensure your data is correct.
Monthly Content Marketing
Content marketing is based on the understanding that people want to interact with the information they want — not what you want them to know. And they want to do it on their own time.
The goal is to attract customers by creating and promoting content that is relevant and helpful, not interruptive. Awareness content such as blogs should pique curiosity or guide your prospects further down the decision-making journey.
This service includes:
The goal is to attract customers by creating and promoting content that is relevant and helpful, not interruptive. Awareness content such as blogs should pique curiosity or guide your prospects further down the decision-making journey.
This service includes:
- Strategy session to determine topics
- Professional copywriting for up to 12 blogs
- Optimized content
- Scheduling of blog for monthly release
Review Collection
One of the best ways to help people feel confident in purchasing your products or services is through reviews.
No one believes a company that states they are the best at XYZ. But when their reviews say it, people pay attention. This is why gathering and publishing reviews is so important.
We will work with your team to help you create protocols to gather and publish positive reviews.
No one believes a company that states they are the best at XYZ. But when their reviews say it, people pay attention. This is why gathering and publishing reviews is so important.
We will work with your team to help you create protocols to gather and publish positive reviews.
Investment starting at $1,388/mo*
*All content, design, and accounts created or managed in this package will be owned and accessible by the client. Treefrog does not retain ownership of any work after the contract has been paid. These services cannot be purchased individually. The size and functionality (standard, e-commerce, multiple integrations) of your new website will determine your final contract price.
Can I pick and choose the services that I want in this package?
The SEO Foundation package is all-inclusive. It was created to maximize the results for small businesses.
We've helped hundreds of businesses build successful marketing systems and we've found these services to be most impactful when utilized together.
We've helped hundreds of businesses build successful marketing systems and we've found these services to be most impactful when utilized together.
Can I keep my current website?
Research and our experience have found that most websites fail to convert prospects into customers because users can’t quickly find what they need, the messaging is too complicated, and it doesn't showcase what's really important to a customer. This is why creating and utilizing your audience strategy and guiding statements are so important when it comes to your website.
Normally, working with an already established site*, promotional tools (such as social media and Google ads) are not as effective. This is usually because a website isn't designed to lead a prospect through a buying decision—wasting a prospect's time and your money.
Normally, working with an already established site*, promotional tools (such as social media and Google ads) are not as effective. This is usually because a website isn't designed to lead a prospect through a buying decision—wasting a prospect's time and your money.
Additionally, trying to update SEO, on-page content, mobile-usability, and speed for an already-built site tends to cost more than creating a strategic site from the ground up.
When you read our ebook, you'll see how your website can determine the success of all your marketing efforts, and this blog lays out what is needed (and it what order) to make your website more successful in leading prospects to do the thing you want them to do.
We know that it seems odd to have to create a new website if you already have one. However, our experience and data show that if you do, you will save time and money, increase revenue, and generate better leads.
*If we've written and designed your current website within the last 24 months, you may purchase this package without having to rework your website. Please contact us for details and pricing.
How do you determine the price of the website?
Our intent with the starting at pricing is to be able to meet the majority of client website needs at that price point. The standard package price includes the development of a website for up to 20 pages with functionality such as an easy-to-use content management system, image gallery, blogging, video placement (on-page or in headers), mobile responsiveness, third-party linking or embedding such as an established event or scheduling software, and more.
However, additional pages and advanced functionality such as e-commerce, heavy API integration, or custom-built functionality will require additional hours of development, thus an increase in the overall cost of the package.
The final pricing will be determined prior to you signing your contract with our agency. We promise, there will be no surprises as we work to ensure you know exactly what to expect and what you'll receive.
Accelerated Growth
Gather the low-hanging fruit with pay-per-click (PPC) advertising.
One way to accelerate immediate growth is to get your lead-generating content and product/service information in front of your best prospects who are ready to buy — with little to no effort on their part.
This is why we use tactics such as social media (Facebook, Instagram, LinkedIn, and/or Snapchat) and Google Ads to attract and lead prospects to your website, promotions, and resources.
Developing, executing, and monitoring a promotional strategy will help you connect with customers, increase brand awareness, provide measurable leads, and get found online.
This service includes everything in our SEO Foundation package, plus:
Social Media Posting
There are two sides of social media—posting (SEO and communication) and ads (driving new business).
Small business owners should be utilizing social media posts to communicate with people that already know, like, and trust their brand—and to keep Google happy.
Social media postings don't usually drive new traffic. They are best utilized for maintaining conversations, engaging those who already love your brand, creating more brand trust with Google, and generating backlinks to your website.
This service includes:
Proper social media posting will enhance your brand loyalty, build stronger SEO, and create opportunities for engagement.
Small business owners should be utilizing social media posts to communicate with people that already know, like, and trust their brand—and to keep Google happy.
Social media postings don't usually drive new traffic. They are best utilized for maintaining conversations, engaging those who already love your brand, creating more brand trust with Google, and generating backlinks to your website.
This service includes:
- Post strategy development for networks that best fit your audience strategy
- Professional post content, optimized for SEO
- Custom-developed graphics—if warranted
- Scheduling and management of posts
- Monthly reporting
Proper social media posting will enhance your brand loyalty, build stronger SEO, and create opportunities for engagement.
Social Media Ad Management
Simply uploading content to your website or posting something to your social channels won’t drive new interest.
Social media ad management allows us to strategically place your content, products, or services in front of your best prospects.
Remember, the goal is to help your customers find the information they need with little to no effort on their part.
This service includes:
Proper social media marketing will build brand awareness, lead prospects to a buying decision, reach more people, and maximize your budget.
Social media ad management allows us to strategically place your content, products, or services in front of your best prospects.
Remember, the goal is to help your customers find the information they need with little to no effort on their part.
This service includes:
- Ad strategy development for networks that best fit your audience strategy
- Professional ad content, optimized for SEO
- Custom-developed graphics
- Scheduling and management of ads
- Monthly reporting
Proper social media marketing will build brand awareness, lead prospects to a buying decision, reach more people, and maximize your budget.
Google Ad Management
There are many benefits to using Google Ads. They can easily grab more people's attention and bring you a lot of leads, if presented and managed correctly.
If you're new to the SEO game, Google Ads are a great way to quickly get on the first page of Google using several different keywords and phrases. This helps to build brand awareness, provide propsects with other options, and keep up with your competition — without having to outperform them with SEO.
We'll use your audience strategy to carefully craft ad messages that drive traffic to your website.
This service includes:
Google Ads are a great way to drive new traffic and business as you work to build a strong SEO foundation.
If you're new to the SEO game, Google Ads are a great way to quickly get on the first page of Google using several different keywords and phrases. This helps to build brand awareness, provide propsects with other options, and keep up with your competition — without having to outperform them with SEO.
We'll use your audience strategy to carefully craft ad messages that drive traffic to your website.
This service includes:
- Keyword research
- Professional copywriting
- Custom-designed graphics
- Real-time tracking and monitoring
- Monthly reporting
Google Ads are a great way to drive new traffic and business as you work to build a strong SEO foundation.
Investment starting at $2,246/mo*
*This package requires a 12-month initial contract. All content, design, and accounts created or managed in this package will be owned and accessible by the client. Treefrog does not retain ownership of any work after the contract has been paid. These services cannot be purchased individually. The size and functionality (standard, e-commerce, multiple integrations) of your new website will determine your final contract price. Media purchased will be billed separately.
Optimal Impact
Most marketing plans call for SEO content creation, but they stop there.
To be most impactful, you should create content based on how customers travel through a buying journey. Remember, our goal is to get them to move through three phases of the journey: awareness, considerations, and decision.
Strategy should always come first for any content marketing initiative. When it does, you will be able to attract your best customers, better qualify your leads, guide prospects toward a buying decision, and create loyal brand supporters.
This service includes everything in our Accelerated Growth package, plus:
Sales Funnel / Lead-Generating Series
Blogs are great for SEO and starting a conversation. But a lead-generating consideration piece will help prospects qualify themselves before ever talking to you. Imagine spending less time talking customers into choosing your products or services and more time on helping them meet their needs.
By following your audience strategy, we will determine what content you need. Then, we'll create impactful touchpoints that qualify prospects and lead them to do the thing you want them to do.
This package includes:
This type of content marketing will automate your follow-up communications, free up time, and provide robust resources that give prospects the information they are seeking long before they schedule a time to talk with you.
By following your audience strategy, we will determine what content you need. Then, we'll create impactful touchpoints that qualify prospects and lead them to do the thing you want them to do.
This package includes:
- Lead-generating content (usually a PDF) that guides your customer through the consideration phase of the relationship
- Landing page development where prospects can download the lead-generating PDF
- An automated, strategic email series that removes barriers, enhances confidence in purchasing, show authority through testimonials, and provides next steps to success
- A monthly email (up to 12) that keep your prospects and customers happy, engaged, and loyal to your brand
This type of content marketing will automate your follow-up communications, free up time, and provide robust resources that give prospects the information they are seeking long before they schedule a time to talk with you.
Investment starting at $2,718/mo*
*This package requires a 12-month initial contract. All content, design, and accounts created or managed in this package will be owned and accessible by the client. Treefrog does not retain ownership of any work after the contract has been paid. These services cannot be purchased individually. The size and functionality (standard, e-commerce, multiple integrations) of your new website will determine your final contract price. Media purchased will be billed separately.
It’s very common to view marketing as just another necessary cost.
But great leaders know it’s an investment that saves time, eliminates overspending, and helps you grow at a controllable rate.
If you’re ready to start building lead-generating marketing systems that free up your time, request a meeting and we'll schedule an initial video conference.
During this interview time, we will spend 30 minutes discussing your business, goals, and challenges, as well as your options for moving forward.