How can small businesses benefit from digital marketing?
“Digital marketing” is the umbrella term for online marketing and advertising efforts. This includes—but is by no means limited to—your website, social media, email campaigns, blogging, and online ads.
Because 82% of people conduct online research before making a purchasing decision, online marketing is essential.
While we’re a full-service marketing agency, we also consider ourselves a digital marketing agency and encourage small businesses to invest in digital marketing because it’s a great way to stay competitive!
Digital marketing, or online marketing, allows you to:
Increase brand trust and drive traffic to your website.
Connect with your customers without selling to them.
Provide content that your customers find relevant and helpful, not interruptive.
Strategically target your ideal customers.
Have a website that can easily be found online.
As a digital marketing agency, we can help you meet your customers where they are.
At Treefrog Marketing, our digital marketing agency services include:
Content Marketing & Inbound Marketing
Content marketing is all about creating and distributing relevant, helpful content that engages your ideal customers. At Treefrog, we take an inbound, strategic approach to content marketing that leads your potential customers through the buyer’s journey.
- Case studies
- And more, based on what we’ve outlined in your strategic plan of action
Check out a few content marketing projects we’ve created for our clients!
Social Media Marketing
30% of the time spent online is on social media. As a result, social media is one of the best ways to increase brand awareness, promote your products and services, and connect with your customers. Learn more about our social media marketing services.
SEO (Search Engine Optimization)
75% of clicks go to websites that appear on the first page of a Google search. Through search engine optimization (utilizing strategic keywords, providing relevant content, and making websites user friendly), we can help you better compete online and get your target audience to your website.
Online Business Directories
When your information is consistent across online business directories, Google and other search engines are more likely to recognize your site as a relevant, helpful website, which can increase your search rankings. Our team is happy to get your business set up on all relevant business directories.
Email marketing is an excellent way to share your content, update your customers, and promote your products, services, and events. Using MailChimp, we’ll craft both the copy and design for your email marketing needs.
At Treefrog, PPC includes both Google AdWords and social media advertising. While great content helps you organically, paid online advertising can help you put the right information in front of the right people for a relatively low cost.