Digital marketing increases brand trust and drives traffic to your website.
Increasing search rankings takes more than keywords and pay-per-click ads.
Search engine optimization (SEO) isn't as easy as it used to be. In the past, we could build a cleanly coded website, add strong and relevant keywords, insert a few internal and external links into the copy, and toss in a few pay-per-click (PPC) ads—and voila, you ranked well in Google. That is not the case anymore.
Digital marketing makes it easier for prospects and customers to find you.
Digital marketing gives you the ability to provide your prospects and customers with the information they want where they are already spending time—online.
The average American spends 10 hours and 39 minutes on the internet each day.
That sounds high, but when you think about how much time you personally spend scrolling through Facebook and Instagram, pinning recipes, live-tweeting, checking your email, searching for products, watching videos, and sitting behind your desk at work, this number isn’t so shocking.
There are six digital marketing areas that have the most impact on your search engine rankings.
There are literally billions of websites on the internet. How in the world are your prospects going to find you? Answer: Through a properly managed digital marketing strategy.
Our digital marketing protocols are comprised of a number of individual services, some larger in impact than others. However, they are all extremely important when it comes to bettering your SEO, increasing your search results.
(Code, title tags, content optimization, internal and external linking, quick loading times, mobile-friendly format, and relative content)
(Google, Yelp, and Facebook)
- Online Business Directories
(Company name, address, and phone number submissions)
- Pay-Per-Click Advertising
(Targeted and engaging ads that offer relevant information)
(Unique, fresh, and relevant content that meets the needs of prospects)
- Social Media
(Post and ad content, click-through rates, and links back to your website)
With billions of pieces of information to sort through and Google having to deal with keyword spammers, SEO and search engine ranking strategies have become extremely complex.
We can’t blame businesses for putting off developing a digital marketing strategy. But it’s becoming too important to wait any longer.