In this day and age, it is imperative that businesses (small or large) have a strong online presence. This includes having a navigable, easy to find, and well-designed website. We are living in a technological age. If you don’t have a website, you are missing out on the greatest marketing tool available. Even worse, you’re missing out on potential customers for your business.
If you’re still not convinced, here are 7 reasons why your small business need a mobile-friendly website.
Increasing visibility is one of the main goals for small business. Websites have a significant impact on SEO strategies. Your website will provide an avenue for people to search for you and research your business ideals. When looking for a product or service, most consumers start with an online search. According to a study conducted by Google, 59% of consumers used Google Search to find reputable local businesses. In this same study, 61% of searches lead to purchases. By building an online presence, your business will be easier to find.
Along with social media, your website provides an open channel for communication with your audience. For every question or concern they might have, they will be able to contact you directly and efficiently. Your website is also accessible 24 hours a day, 7 days a week. It becomes a readily available resource for your audience to use whenever they need it.
Your website will be the center of your online marketing presence and will have a far wider reach than traditional advertising mediums. You can track who is looking for your services and where they are coming from. Also, you can conduct business online. If your business offers a service that requires scheduled payments or if you’re selling a product, you can make it convenient for your customers by allowing them to pay and/or order online.
According to Global Web Index, 91% of internet users own a PC/laptop. At the same time, 80% own a smartphone. According to this article on small business marketing, “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.” By designing a mobile-friendly website, you’re placing your business in the palm of the consumer’s hand. Online access to your business information shouldn’t be confined to the screen of a desktop. Plus, Google recently announced mobile-friendly website will take priority in search rankings.
Having a website is great for interacting with your customers. It also allows you to get customer feedback. A great asset to include on your website is a blog. Having a blog allows you to share interesting and valuable information with your customers. Keep in mind, a blog should not be used to promote products or services. It should be used to start a conversation with your audience and build a following, similar to other social media platforms. You can post about recent news and updates in the field or inspirational photos and quotes.
Having a website helps to establish credibility. Remember, your website is an extension of your brand. In fact, it will mostly likely be the first impression consumers have with your business. It shows that you care about customer experience and satisfaction. Make it easy for people to find your contact information. List third party certifications and associations to let customers know that there is a real organization behind the site. This is your opportunity to make a good, lasting impression on your customers.
Finally, as a small business, you should be able to compete with big business. It’s a no brainer that consumers can find your competitors online. If you want to compete, then they need to be able to find you too. Technology is constantly advancing and the Internet is a powerful tool to utilize. What if you already have website? Do you utilize social media? A blog? Is it mobile-friendly? If you’re not experiencing the results you want, check out our post about Diagnosing Your Online Presence.
Treefrog Marketing is a marketing agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.