Marketing Strategy

Your marketing strategy should be clear, be concise, and drive your prospects to a buying decision.

Clients constantly tell us the marketing efforts that worked in the past aren't working well now.

This is because consumers are overwhelmed. They have to filter through thousands of marketing messages each day and determine which ones they believe, need, or reject.

Our clients’ companies differ in size, specialty, and target audience.

However, they are linked by two common worries: overspending and following an ineffective marketing strategy.

We’ve worked with hundreds of businesses in many industries from all over the nation that have:

- - - Stopped overspending
    - Increased revenue
    - Filtered bad advice

There are four steps to building a successful marketing strategy and plan of action.

Our small business marketing protocol is broken down into four areas: audience, website, content, and promotion. When all four foundational elements are combined, they function as a flywheel—continually moving, impacting, and producing results.

Our marketing strategy protocol includes the following elements:

1Audience Identification & Mapping

Choosing the right words is extremely important if you want to grow your business.

Research tells us that the human brain is wired to not pay attention to things that it doesn't deem important. If it takes too long to comprehend something, people will just move on.

There are many steps that must be discovered, defined, and mapped out to lead your prospect to do the thing you want them to do. Our methodology helps identify who your best audience is, understand what they want, and create effective messaging.

2Website

You only have up to eight seconds to capture someone's attention.

With only eight seconds, every word counts. Most websites fail to convert prospects into customers because the site's messaging is too complicated and doesn't showcase what's really important to a customer.

There are five things that should be developed and implemented in a website. By addressing these elements, your website will convert more prospects into customers.

3Content

Research shows that consumers don’t want to feel like they are being sold to.

Content marketing is based on the understanding that people want to interact with information on their own time.

The power of customers who qualify themselves is tremendous. Imagine spending less time talking people into using your products or services and more time helping them meet their needs.

4Promotion

Promotion is the step where most companies fail at content marketing.

Simply uploading content to your website or posting it to your social channels won’t drive new business.

Your goal is to get your lead-generating content in front of your best prospects—with little to no effort on their part. This is why our protocols use tactics such as social media, Google ads, and strategic emails to attract and lead prospects to your website.

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