Brand, Message, & Marketing Strategy Development
It's the WHY, not the WHAT.
People don’t buy what you do; they buy why you do it. This is a scientific concept that all great marketers understand.
Research shows that inspirational organizations think, act, and communicate starting with their why. When you communicate your purpose first, you communicate in a way that drives decision-making behavior.
When you focus on your why, you can:
Strategically connect and build relationships with your ideal customers.
Establish a brand that’s loud, clear, and consistent.
Clearly communicate your business’s values to your employees.
Work with a cohesive team that represents your business well.
Establish yourself as an expert in your industry.
Drive decision-making behavior, which leads to increased sales.
Treefrog can help you identify & communicate your why through:
Your brand is more than your logo; it’s the belief your customers have about your business and what it means to them.
Through a brand discovery meeting, research, and analysis, we’ll help you define:
- Who you are as an organization
- What you do
- Why you do what you do
- Who your best clients are
- What they want
- How you specifically meet their needs
Once we know who you are, we’ll help you determine the best way for you to communicate who you are, which includes your why. We’ll outline key message points for your brand that will serve as the foundation of how your organization communicates with your ideal customers, as well as your employees and community.
Strategy should ALWAYS drive your marketing campaigns and efforts, which is why everything we do at Treefrog Marketing is rooted in strategy.
Our strategic marketing plan helps you identify your marketing needs, goals, and executables (action plans, timelines, and budgets). It will also ensure your marketing messages stay on target, on brand, and within budget.
- A target market analysis
- A marketing plan of action
- An outline of goals
- A budget overview
If you choose to invest in other Treefrog services, your marketing strategy will serve as the basis for designing and executing your marketing efforts.
After your brand and message are clearly defined and we understand your target audience, we will bring your business to life visually with a logo. Check out our portfolio to see samples of logos we’ve developed for our clients.