If you’re a small business owner, you probably spend a lot of time online searching for marketing solutions. The only problem is, unless you have a marketing background, some of the lingo might be hard to follow. Our marketing dictionary is the ultimate guide to marketing terms. Refer to this guide any time you need more information about online marketing.
Statistics used to gauge the performance of different types of marketing.
Visual, verbal, and cultural elements that represent a company. Ideally, a brand is meant to evoke a certain feeling or emotion that will cause a consumer to engage with the company. The most successful brands are easily recognizable.
A customer classification flowchart that demonstrates a customer’s decision-making process when purchasing a product or service to solve a problem. The stages are awareness, consideration, and decision. Content is often created to cater to the different stages of the buyer’s journey in order to make customers’ experience with the company pleasant and helpful.
The percentage of viewers who see a piece of your content and click on it. (See also: Bounce Rate, Impressions)
Information available online by a website, social media, or another electronic medium. The most common examples are blog posts, social media posts, images, videos, podcasts, and emails. (See also: Content Marketing)
A marketing technique that involves sharing pieces of content (blogs, social media posts, and videos) with the intention of engaging potential customers. Content marketing is a way to answer questions and generate interest in your products, services, and brand. (See also: Content)
The dollar amount it cost to generate one lead, or potential customer. CPL is calculated by dividing the amount of money spent to acquire a lead by the number of leads the piece of content actually generates. (See also: Lead)
The act of interacting with a piece of content. (See also: Content)
An instance where an email is permanently unable to reach its destination. (See also: Bounce Rate, Soft Bounce)
See Target Audience
The number of times your piece of content or advertisement is displayed on someone’s screen. (See also: Unique Impressions)
A marketing method that aims to attract leads through the strategic promotion of helpful or relevant content, social media, and search engine optimization. Unlike traditional marketing, inbound isn’t interruptive, meaning people will only interact with it if they choose to. (See also: Search Engine Optimization)
A word or short phrase that can be strategically placed in a piece of content to draw the attention of a search engine. (See also: Long-tail Keyword)
An individual or business who has shown interest in your product or service by providing contact information or interacting with your marketing efforts (social media, content, etc.) A lead is a potential customer.
A phrase or group of keywords that are strategically placed within a piece of content, usually a webpage or blog, with the intention of drawing attention from a search engine. (See also: Search Engine Optimization)
Listings on search engine pages that appear because they are relevant to a user’s search. Organic search results are not advertisements.
Also known as “traditional marketing,” outbound is a marketing method that aims to push out or broadcast products or services via mass-marketing techniques. Most common examples are cold calls, radio ads, newspaper ads, television ads, billboards, and trade shows.
Advertised sponsored search engine listings. Paid search listings allow your website to appear higher in search engine listings but marks your listing as an advertisement.
The value received in exchange for a cost. In marketing, ROI is commonly used to evaluate the performance of different advertising tactics, campaigns, and strategies.
The process of strategically developing or updating a website to rank high on search engine listings. Search engines reward websites that are user and mobile friendly and websites that routinely solve internet user’s problems and provide helpful content.
An ordered list of the most relevant websites that appear when a word, phrase, or question is typed into a search engine.
An important component of business marketing, social media are websites or applications that allow users to create and share different forms of content. Typically, social media profiles can be created by either an individual or a business/organization. Businesses use social media for a variety of reasons, including building brand awareness, connecting with customers, generating new leads, and much more. To learn more about social media terms, browse our “Social Media Dictionary.”
Online advertisements made on a social media platform that are designed to look similar to posts. Facebook advertisements have proven to be effective lead and sales generators. Different ads serve different purposes, such as increasing likes or follows, generating clicks, or increasing impressions.
An instance where an email is temporarily unable to reach its destination.
A website that has been developed with strategically chosen design elements, content, and keywords with the intention of ranking highly in search results.
A group of people who are the primary focus of a company’s marketing efforts. A company’s “ideal customer” that the company is attempting to reach with their content. Target audiences can have different defining qualities such as age, income, occupation, location, and many more.
See Outbound Marketing.
The number of times your piece of content or advertisement is displayed on a unique screen. This metric differs from impressions by only counting unique views and not multiple views from the same person.
You might not be a marketing expert, but after you use our marketing dictionary, you’ll feel like one! If you have questions or need clarification, please contact us.
Treefrog Marketing is an advertising agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, Google+ and Instagram.