According to a HubSpot survey, 92% of companies who blog multiple times a day have acquired new clients through blogging. Blogging has increased immensely over the years. There are a wide variety of blogs online, and if your business has not joined the blogging game, it’s time to start.
Many companies know the importance of having an online presence and utilize Twitter, Facebook, Google+, Instagram, and other social media platforms. Some companies stop there, but others create additional traffic and build relationships through blogging. Relevant, helpful, and interactive blogs help companies connect with their audiences. More benefits of blogging can be found here.
If you want to start or improve your business’s blog, take these steps to create engaging blog posts:
Of course you need to pick a topic to write any kind of blog post. When you are picking your topic, ask yourself, “Is this post relevant? Will my audience learn from it?” Make sure your topic fully encompasses what you want your audience to know.
Decide what you want to say and how you want to say it. Your audience will not want or take the time to read long rambling posts. Be concise. If you do not stay on topic or make clear points, you are not going to increase your customer base. With blogging, good writing skills are important.
Once you’ve written your post and included everything you want to say, include professional, eye-catching photos that will capture the attention of the reader. Visually pleasing blogs have more success.
Most people want to create their title first, but it is usually best to wait until you have all of your content written. While writing, your focus or topic might change slightly or evolve into something better. Coming up with a title first makes many writers feel like they have to stick to their original idea. Blogs tend to be better when you give yourself a little freedom, so write your content and determine the main idea before picking a title.
After you have created your post, reflect and revise. It is important to read over your post multiple times to make sure you are writing clearly. If you do not understand what your main point is, your audience will not either.
Revise the article. Typos are little beasts that will sneak up on you. Sometimes, you won’t even see them until after your article is published. Once you see them, you won’t be able to take your eyes off of them. It’s crucial that you and others spend time looking over your post. Other readers will help find grammatical, spelling, and communication issues that you miss.
What really engages the audience is response. Be active on your posts, make sure you respond to comments, and analyze your results. The more engaged you are with your audience, the more likely they will become customers. Hopefully, these tips will help your company create the best post continuously and engage your audience. Blogs are fun and a great way to express yourself, so go out and pick a topic!
If you have any questions, feel free to contact us for a consultation!
Treefrog Marketing is a marketing agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.