We have an office pet turtle named Frog and are only steps away from McCord’s Candies, but there are so many more reasons I have loved my internship at Treefrog Marketing & Communications. I was you, reading up on all the intern blogs on the Treefrog website just six months ago, and I hope this blog will encourage you to take a leap (or hop) of faith and apply to be a Treefrogger!
There is a magical shelf in the kitchen filled with an assortment of candy and snacks that you can eat any time you want. One of the treats you will find on that shelf is Annie’s Organic Bunny Snacks. I am obsessed with them and if you have ever tried the “Strawberry Fields” flavor, you will agree it is a reason to be an intern at Treefrog.
Every communication student knows how important it is to tell your potential employers what you’re capable of. As a content intern at Treefrog, I wrote blogs for real clients, developed and managed social media posts, and learned the strategy behind what I was doing. All of the content I created is now on my online portfolio to show off at my next interview.
Not only have I had the chance to network and learn from all the amazing full-time employees here at Treefrog, I made some great connections with the other interns. This summer will take us all in different directions from Chicago to San Francisco to Boston, but it is always a positive to know skilled professionals pursuing the same career goals as you. Who knows? Maybe ten years down the line we’ll be working together again because of the relationship we built back at our college internship.
As a Purdue student who lives in a sorority house on campus, I rarely step foot outside of the one-mile radius around my house, academic buildings, and gym. Driving to Treefrog’s office in downtown Lafayette twice a week brought me out of my bubble and broke up the monotony of my day-to-day. It also reminded me that there is a whole world outside of Purdue, which college students often forget.
The classroom taught me the concepts and the theories; Treefrog taught me execution. There is no comparison to real life experience. You can do 1,000 classroom activities and fictional homework assignments, but working for a real client helped me make connections between what I had been learning in the classroom and what I hope to do when I graduate.
If you asked me six months ago if I would enjoy writing a blog about preventing carpet mold, I would have one, been very confused by such a strange question and two, said no. Treefrog taught me to create content about subject matters that were foreign to me. It turned out that I actually loved having to opportunity to think creatively about making a not-so-glamorous topic interesting and informative. Treefrog challenged me try new things you would never try on your own.
The first blog I wrote came back with every other line crossed out. On the outside, I smiled and nodded and made the corrections. On the inside, I felt discouraged and frustrated. I thought my boss was going to fire me by the end of the week. However, I soon learned that the corrections were not being made to knock me down; they were made to build me up and make me better. I love getting “red pen” on my work because the constructive criticism is how I learn and improve for next time. The positive and helpful feedback at Treefrog will help you build up your skillset.
The truth is, I probably won’t work at Treefrog for the rest of my life. That being said, working at Treefrog taught me the importance of defining my own personal core values and finding a company that matches those. In the future, I hope to work somewhere that values a work-life balance, kindness, hard work, and authenticity. That list may grow and change as I do, but either way, Treefrog taught me that there is such a thing as a “good fit.”
There are so many reasons to intern at Treefrog, and these eight are just a few of them. Getting an internship during college is one of the best challenges I ever took on and only made me love what I do more.
Jacqueline Logan is a Content Intern at Treefrog Marketing in Lafayette, Indiana. A junior at Purdue studying public relations and strategic communications, Jacqueline is very involved with the community on campus.
Treefrog Marketing is a marketing agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.