Consumers want to come to a buying decision themselves and not be sold to.
People make buying decisions first based on emotion, then back up the decision with facts.
If you’re only telling people how amazing your product is, you’ll likely not generating the results you want.
Poor sales are normally due to completely missing the subconscious, emotional element that is found in our brain’s decision-making process.
If you want your best customers to engage with your product or brand, you have to meet them on their terms.
Content marketing is based on the understanding that people want to interact with information they want—not what you want them to know—on their own time.
The goal is to attract customers through creating and promoting content that is relevant and helpful, not interruptive. Great content leads, guides, and directs customers where you want them to go.
Plus, content marketing helps to increase your search engine rankings. Potential customers find your content through channels like your website, blogs, search engines, and social media.
Increase awareness, qualify leads, and generate revenue with content marketing.
Most marketing plans call for content creation (blogs, downloads, or videos). However, they stop there.
A well-thought-out lead generation strategy gives prospects the ability to interact with your organization and qualify themselves—before you even talk to them.
The power of customers who qualify themselves is tremendous.
Imagine spending less time talking people into using your services and more time on helping them meet their needs.
By following your audience mapping strategy, we'll define what content is needed in each stage of the buying process and create impactful touchpoints that lead prospects to do the thing we want them to do.
Our content marketing protocols include:
- Content that is used to pique curiosity or make people aware of a problem they may or may not know they have.
- Lead-generating content that guides your customer through the consideration phase of the relationship.
- Strategic email series that keep your prospects and customers happy, engaged, and loyal to your brand.
We’re all driven by feelings. So if you want your best customers to remember you, you must first engage them through emotion—empathy should always come before authority.
Start meeting customer needs with effective content marketing.