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Our Story



As a Christian-based marketing agency, we are called to help people.

We make thoughtful, strategic decisions because we’ve been blessed with specific talents that benefit others.



As an agency, we strive daily to use the gifts and talents that God has given us for the betterment of others.

1 Peter 4:10 says, “Each of you has been blessed with one of God's many wonderful gifts to be used in the service of others. So use your gift well.”

We understand this might sound a little strange coming from an advertising and marketing agency. However, everything we do is centered around biblical, life-building concepts.

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We choose to make the best wine, even if no one else notices.



At Treefrog, we have extremely high standards.
In order to achieve success, we utilize Jesus’ first public miracle of turning water into wine as a guide. 

There are two lessons in this story that we utilize as standards for our agency.


(You can read the full scripture story here.)


Mary, Jesus’ mother, had 100% faith that He could resolve the issue at hand.

We trust our team members to make thoughtful, strategic decisions based on strategy, research, analytical data, and common sense.

Because when we do, successful outcomes happen, companies grow, and our clients’ customers get exactly what they’re looking for.


Although He didn’t have to, Jesus chose to make the best wine the master of the banquet had ever tasted.

At Treefrog, having a “good-enough” attitude is never acceptable. We review our work to ensure it follows strategy, is accurate, and is complete.

This is because other people’s livelihoods depend on our creative choices.

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Our agency was founded at a kitchen table in 2000.


A farmer’s daughter, Treefrog Founder & Creative Director Kelly Rice has always had a heart for small business. She established Treefrog from her home in 2000 with one goal: to help small businesses compete successfully within their markets.

Kelly stands firm in her belief that fear is not of God and decisions should never be made based on fear.


This is why 2 Timothy 1:7 is Treefrog’s foundational verse: "For God did not give us the spirit of fear but one of power, and of love, and of a sound mind."

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Today, we’re a Christian-based marketing agency surrounded by strategic creatives with a passion for small business.

While Kelly started Treefrog alone, we’ve grown into a full-service marketing agency in Lafayette, Indiana staffed by copywriters, graphic designers, social media experts, web designers, and marketing strategists.

God has blessed us with a talented team whose combined skillsets and love for helping others impact businesses all over the nation.

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Why did we name our company “Treefrog?”

Tree frogs may be small—just like small businesses—but they sure are mighty. 

Dart frogs—a species of tree frogs— are brilliantly patterned and beautifully colored, but they only grow to an inch and a half in length. However, they secrete some of the most venomous toxins known to man. Lesson: Don’t ever underestimate the strength of something small, creative, and exceptional.


The term “frog” reminds us of our mission.

“FROG” serves as an acronym for “fully rely on God.” If you ask Kelly, she will tell you that Treefrog is not her company, it’s God’s. We are thankful for His grace, blessings, guidance, and the honor of helping those He sends our way.

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Choose a marketing partner that knows helping others succeed is what they are called to do.