parallax background
 

Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

August 1, 2020
man sitting in an all-white room with minimalist furniture and black decor

Color Psychology: White

Some consumers think of white as a clean, modern, safe color. However, it may be too cold and sterile for your brand, depending on your business. […]
August 1, 2020
a man in a black tuxedo straightening his black bowtie

Color Psychology: Black

If you want your brand to be serious, elegant, or strong, black is a great color. But there are times when you’ll want to limit or […]
August 1, 2020
businesswoman smiling while on the phone, standing in front of a pink background

Color Psychology: Pink

When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s […]
August 1, 2020
classy woman in a purple dress, standing in a field of lavender, with a basket of flowers

Color Psychology: Purple

If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or […]
August 1, 2020
young man closing his eyes and lying in a field of green grass

Color Psychology: Green

When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed […]
August 1, 2020
happy seaside mom and baby in matching blue-and-white striped shirts and white hats

Color Psychology: Blue

Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business. In this […]
August 1, 2020
happy woman in a field of yellow flowers

Color Psychology: Yellow

The color yellow often makes us think of happy, high-energy people and businesses. But some people think the hue is too cautious, cheap, or straining to […]
August 1, 2020
a happy young woman with two thumbs up on against an orange wall background

Color Psychology: Orange

Using orange in your branding can express joy and energy. But depending on your business, you may want to avoid the youthful hue — and some […]
August 1, 2020
smiling brunette woman with red dress and lipstick outside a mansion

Color Psychology: Red

Red can evoke excitement and help you create a sense of urgency for your customers. But it can also express danger, which may not be the […]
parallax background
 

Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
July 1, 2020
a male customer using a tablet to order from a female florist

6 Digital Marketing Tactics to Help Customers Find You

As a small business leader, you can improve search rankings and help people find you by using these six digital marketing tactics. Get ready for more […]
March 9, 2020
Woman smiling while drinking coffee and sitting with her laptop in the kitchen

4 Things Your Website Needs to Attract Customers

As a business owner or marketing professional, you need a website that communicates in a clear and relevant way. That’s because you only have eight seconds […]
November 4, 2019
Responsive web design benefits include visibility online, lower advertising costs, credibility among customers, and more.

5 Benefits of Responsive Web Design

You may have a website for marketing your small business, and that’s a great first step! But business owners can no longer assume people are only […]
February 5, 2019
The end of Google+ may require changes for your business, but Treefrog can help.

What does the end of Google+ mean for your business?

In April 2019, Google will be ending the Google+ platform. Previously scheduled for August but expedited due to security concerns, the end of this social network […]
January 18, 2019
Business owner considering the questions to ask before hiring a marketing agency.

Questions to Ask Before Hiring a Marketing Agency—Especially a Website Designer

As a small business owner, you know that finding the right partnerships can help grow your business and expand your audience. However, you might struggle with […]
December 5, 2018
Treefrog Marketing helps small business owners understand five reasons why small businesses need a strategic website.

Five Reasons Why Small Businesses Need a Strategic Website

When is the last time you checked your phone? A minute ago? Ten minutes ago? 30 minutes ago? On average, U.S. consumers spend 3 1/2 hours […]
November 1, 2018
Treefrog Marketing helps small businesses strategize and maximize their social media presence through Facebook.

Three Reasons Why Facebook Is Important for Small Business

As a small business owner, there’s no doubt you’ve heard all the reasons why having social media for your company is so important today. For starters, […]
August 9, 2018
Improve your local SEO by being consistent, searchable, and informative.

Five Easy Ways to Improve Your Local SEO

Just like fashion, search engine optimization (SEO) changes all the time. The struggle to stay on top of the latest topics and rankings takes more than […]
July 10, 2018
Focus on your target audience when you’re creating your website.

Creating Your Website: Why Your Opinion Doesn’t Necessarily Matter

It’s a common misconception that, as a small business owner, you have to love your website. When you’re creating your website, it’s easy to focus on […]
June 18, 2018
Tell your brand’s story by learning how to choose the best images for your website.

How to Choose the Best Images for Your Website

Everyone knows the saying “a picture is worth a thousand words.” Pictures and images tell us stories. We see and feel more than just what’s in […]
May 9, 2018
Person at a computer considering if they should creating their own website or hire a designer.

Should I design my own website, or hire a designer?

If you’ve been wondering, “Should I hire a web designer?” that’s a great question. It’s natural to want to design your own website, since you know […]
Schedule a Consultation