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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

September 7, 2021

Why do I need white space in design?

Whether you’re a small business owner or a marketing professional, you want to create designs that raise brand awareness, solve problems, and leave meaningful first impressions […]
September 1, 2021
Alaina the mom-to-be in the nursery

I’m trading the work-from-home life for the stay-at-home-mom life!

My last day with Treefrog is approaching as I prepare for a new full-time role: having a baby and becoming a stay-at-home mom. I’ve heard the […]
August 1, 2021
a marketer and her client, a business owner, laughing during a business meeting

3 Tips for Empathizing with Customers

As a business leader, you’re always looking for ways to improve your customers’ experience with your products or services. When you show them empathy before authority […]
July 19, 2021
businesswoman discussing the company’s mission with her team

Clarify Your Brand: A Treefrog Case Study from Premier

Brands aren’t just made up of pretty designs, color palettes, and memorable business names. They’re also defined by core values, purpose, and a company’s “why” — […]
July 1, 2021
a group of business colleagues going over email analytics

9 Reasons Why Customers Aren’t Reading Your Emails

So you’ve planned an email marketing campaign, written the emails, and sent them out to your subscribers. The only problem: Nobody (or very little of your […]
June 1, 2021
a smiling man on his laptop, planning social media for his small business

5 Reasons Why You Need Facebook for Your Small Business

Successful social media marketing isn’t about being on every channel. It’s about engaging your best customers and sharing helpful, relevant, and valuable content with them. But […]
May 1, 2021
a man seeing an ad on his laptop while working from home

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
April 1, 2021
a graphic designer working on her brand’s color palette

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
March 9, 2021
Young people looking at social media on their phones

7 Social Media Pitfalls to Avoid

Whether you run a tiny shop or a company with multiple locations, social media is essential to your marketing strategy. But many small business leaders struggle […]
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Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
June 1, 2021
a smiling man on his laptop, planning social media for his small business

5 Reasons Why You Need Facebook for Your Small Business

Successful social media marketing isn’t about being on every channel. It’s about engaging your best customers and sharing helpful, relevant, and valuable content with them. But […]
March 9, 2021
Young people looking at social media on their phones

7 Social Media Pitfalls to Avoid

Whether you run a tiny shop or a company with multiple locations, social media is essential to your marketing strategy. But many small business leaders struggle […]
October 1, 2020
five stars on a mini wooden staircase with blurred lights on a dark background

The Power of Positive Online Reviews (and How You Can Get Them)

As a small business owner or marketing professional, your time is pretty limited, so you probably don’t have much room in your schedule to go out […]
August 1, 2020
a businessman at his desk with colored pencils, coffee, a plant, and a computer

4 Ways to Build Brand Awareness

Why build brand awareness? When you focus on being helpful and building trust, people will have a positive perception of your brand — and be more […]
September 2, 2019
Learn more about the benefits of social media marketing for your small business.

Three Benefits of Social Media Marketing

Covering all your bases with a comprehensive marketing strategy can seem like a lot as a small business owner. But it’s necessary to be active online […]
February 5, 2019
The end of Google+ may require changes for your business, but Treefrog can help.

What does the end of Google+ mean for your business?

In April 2019, Google will be ending the Google+ platform. Previously scheduled for August but expedited due to security concerns, the end of this social network […]
February 19, 2018
Small businesses should use boosted posts.

Why Small Businesses Should Use Boosted Posts on Facebook

You’ve probably heard it before, but your business NEEDS to have a social media presence. Using social media to drive traffic to your website and raise […]
December 1, 2017
a businessman logging onto Facebook on his laptop

How to Create a Facebook Business Page

One in five page views in the United States happens on Facebook, and 1.37 billion people are considered daily, active users. This is why creating a […]
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