September 29, 2021
Have you ever looked at an ad or a page and struggled to read it? Maybe the headline was too similar to the body text and […]
September 7, 2021
Whether you’re a small business owner or a marketing professional, you want to create designs that raise brand awareness, solve problems, and leave meaningful first impressions […]
April 1, 2021
For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
February 1, 2021
Establishing or building on your online presence is exciting for any small business owner or marketing professional. You’ll have the potential to reach more customers, show […]
November 1, 2020
Every business leader needs a great website to make a positive first impression on potential customers. This lets you not only sell your products or services, […]
August 1, 2020
Some consumers think of white as a clean, modern, safe color. However, it may be too cold and sterile for your brand, depending on your business. […]
August 1, 2020
If you want your brand to be serious, elegant, or strong, black is a great color. But there are times when you’ll want to limit or […]
August 1, 2020
When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s […]
August 1, 2020
If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or […]
August 1, 2020
When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed […]
August 1, 2020
Red can evoke excitement and help you create a sense of urgency for your customers. But it can also express danger, which may not be the […]
August 1, 2020
Using orange in your branding can express joy and energy. But depending on your business, you may want to avoid the youthful hue — and some […]