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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

September 7, 2021

Why do I need white space in design?

Whether you’re a small business owner or a marketing professional, you want to create designs that raise brand awareness, solve problems, and leave meaningful first impressions […]
September 1, 2021
Alaina the mom-to-be in the nursery

I’m trading the work-from-home life for the stay-at-home-mom life!

My last day with Treefrog is approaching as I prepare for a new full-time role: having a baby and becoming a stay-at-home mom. I’ve heard the […]
August 1, 2021
a marketer and her client, a business owner, laughing during a business meeting

3 Tips for Empathizing with Customers

As a business leader, you’re always looking for ways to improve your customers’ experience with your products or services. When you show them empathy before authority […]
July 19, 2021
businesswoman discussing the company’s mission with her team

Clarify Your Brand: A Treefrog Case Study from Premier

Brands aren’t just made up of pretty designs, color palettes, and memorable business names. They’re also defined by core values, purpose, and a company’s “why” — […]
July 1, 2021
a group of business colleagues going over email analytics

9 Reasons Why Customers Aren’t Reading Your Emails

So you’ve planned an email marketing campaign, written the emails, and sent them out to your subscribers. The only problem: Nobody (or very little of your […]
June 1, 2021
a smiling man on his laptop, planning social media for his small business

5 Reasons Why You Need Facebook for Your Small Business

Successful social media marketing isn’t about being on every channel. It’s about engaging your best customers and sharing helpful, relevant, and valuable content with them. But […]
May 1, 2021
a man seeing an ad on his laptop while working from home

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
April 1, 2021
a graphic designer working on her brand’s color palette

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
March 9, 2021
Young people looking at social media on their phones

7 Social Media Pitfalls to Avoid

Whether you run a tiny shop or a company with multiple locations, social media is essential to your marketing strategy. But many small business leaders struggle […]
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Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
September 7, 2021

Why do I need white space in design?

Whether you’re a small business owner or a marketing professional, you want to create designs that raise brand awareness, solve problems, and leave meaningful first impressions […]
April 1, 2021
a graphic designer working on her brand’s color palette

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
February 1, 2021
a web designer working from her home office

7 Reasons Why Hiring a Web Designer Will Help Your Business

Establishing or building on your online presence is exciting for any small business owner or marketing professional. You’ll have the potential to reach more customers, show […]
November 1, 2020
a web designer creating a strategic site in his office

5 Web Design Mistakes You’re Making (& How to Fix Them)

Every business leader needs a great website to make a positive first impression on potential customers. This lets you not only sell your products or services, […]
August 1, 2020
man sitting in an all-white room with minimalist furniture and black decor

Color Psychology: White

Some consumers think of white as a clean, modern, safe color. However, it may be too cold and sterile for your brand, depending on your business. […]
August 1, 2020
a man in a black tuxedo straightening his black bowtie

Color Psychology: Black

If you want your brand to be serious, elegant, or strong, black is a great color. But there are times when you’ll want to limit or […]
August 1, 2020
businesswoman smiling while on the phone, standing in front of a pink background

Color Psychology: Pink

When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s […]
August 1, 2020
classy woman in a purple dress, standing in a field of lavender, with a basket of flowers

Color Psychology: Purple

If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or […]
August 1, 2020
young man closing his eyes and lying in a field of green grass

Color Psychology: Green

When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed […]
August 1, 2020
smiling brunette woman with red dress and lipstick outside a mansion

Color Psychology: Red

Red can evoke excitement and help you create a sense of urgency for your customers. But it can also express danger, which may not be the […]
August 1, 2020
a happy young woman with two thumbs up on against an orange wall background

Color Psychology: Orange

Using orange in your branding can express joy and energy. But depending on your business, you may want to avoid the youthful hue — and some […]
August 1, 2020
happy woman in a field of yellow flowers

Color Psychology: Yellow

The color yellow often makes us think of happy, high-energy people and businesses. But some people think the hue is too cautious, cheap, or straining to […]
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