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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

September 7, 2021

Why do I need white space in design?

Whether you’re a small business owner or a marketing professional, you want to create designs that raise brand awareness, solve problems, and leave meaningful first impressions […]
September 1, 2021
Alaina the mom-to-be in the nursery

I’m trading the work-from-home life for the stay-at-home-mom life!

My last day with Treefrog is approaching as I prepare for a new full-time role: having a baby and becoming a stay-at-home mom. I’ve heard the […]
August 1, 2021
a marketer and her client, a business owner, laughing during a business meeting

3 Tips for Empathizing with Customers

As a business leader, you’re always looking for ways to improve your customers’ experience with your products or services. When you show them empathy before authority […]
July 19, 2021
businesswoman discussing the company’s mission with her team

Clarify Your Brand: A Treefrog Case Study from Premier

Brands aren’t just made up of pretty designs, color palettes, and memorable business names. They’re also defined by core values, purpose, and a company’s “why” — […]
July 1, 2021
a group of business colleagues going over email analytics

9 Reasons Why Customers Aren’t Reading Your Emails

So you’ve planned an email marketing campaign, written the emails, and sent them out to your subscribers. The only problem: Nobody (or very little of your […]
June 1, 2021
a smiling man on his laptop, planning social media for his small business

5 Reasons Why You Need Facebook for Your Small Business

Successful social media marketing isn’t about being on every channel. It’s about engaging your best customers and sharing helpful, relevant, and valuable content with them. But […]
May 1, 2021
a man seeing an ad on his laptop while working from home

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
April 1, 2021
a graphic designer working on her brand’s color palette

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
March 9, 2021
Young people looking at social media on their phones

7 Social Media Pitfalls to Avoid

Whether you run a tiny shop or a company with multiple locations, social media is essential to your marketing strategy. But many small business leaders struggle […]
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Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
August 1, 2021
a marketer and her client, a business owner, laughing during a business meeting

3 Tips for Empathizing with Customers

As a business leader, you’re always looking for ways to improve your customers’ experience with your products or services. When you show them empathy before authority […]
July 19, 2021
businesswoman discussing the company’s mission with her team

Clarify Your Brand: A Treefrog Case Study from Premier

Brands aren’t just made up of pretty designs, color palettes, and memorable business names. They’re also defined by core values, purpose, and a company’s “why” — […]
May 1, 2021
a man seeing an ad on his laptop while working from home

4 Ways to Use Psychology in Advertising to Grow Your Business

As a business leader or a marketing professional, you’ve probably heard about the power of psychology in advertising. While psychology explores human nature, emotions, and behavior, […]
April 1, 2021
a graphic designer working on her brand’s color palette

5 Tips for Choosing Your Brand’s Color Palette

For 32% of business professionals — and 92% of shoppers — visual branding is the most persuasive marketing element. That’s because building brand awareness with a […]
December 1, 2020
a businesswoman writing content and taking notes

Content Marketing Basics: 3 Things You Should Know

If you’re trying to grow your small business, content is a must for your marketing plan. When you create helpful and reliable content, you’ll build relationships […]
August 1, 2020
a businessman at his desk with colored pencils, coffee, a plant, and a computer

4 Ways to Build Brand Awareness

Why build brand awareness? When you focus on being helpful and building trust, people will have a positive perception of your brand — and be more […]
May 1, 2020
happy employees around a table at work

5 Steps to Helping Your Employees Become Brand Champions

Employees are one of your greatest assets and your most valuable audience. After all, a company is only as strong as the people who support it! […]
April 21, 2020
a businesswoman working from a brightly lit home office

Small Business Marketing: 4 Things to Focus On

Many small business leaders are working from home to practice social distancing and prevent the spread of COVID-19. Because you’re not in your office or store, […]
February 27, 2020
a marketing team discussing and planning their audience strategy

7 Steps to Creating a Successful Target Audience Strategy

Identifying your audience is the first step in a successful marketing plan. Learning more about your customers will help you better communicate with them and position […]
January 21, 2020
blocks changing from 2019 to 2020 in midair

5 Tactics for Your 2020 Marketing Plan

It’s hard to believe a new decade is already here! 2019 saw quite a few changes to the marketing industry, including chatbots, new security regulations (like […]
August 1, 2019
Learn about reasons to partner with a marketing agency.

5 Reasons to Partner with a Marketing Agency

As a small business owner, you have a lot on your plate. With so many things going on, marketing is typically the first thing that gets […]
July 9, 2019
Discover which frog best represents your marketing tactics.

Quiz: What kind of frog represents your marketing tactics?

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