Brand Development

A Brand is much more than a logo.

Your brand is many things, including the foundation of your business. Branding is a way of thinking and how you do business. It’s also the belief your customers have about your company and what it means to them. Branding also includes messages and ideas you wish to pass on to your employees and how they feel about working for you.

Everything we do is built from a foundation of strategy. Through our branding experience, you will better understand the role that branding plays in achieving success, particularly for small business.

Building a strong brand produces effective, strategic messaging that your marketplace understands and shapes the expectations of your customers, vendors and employees.

Strategic branding leads to strategic growth.

Every company has and is a living breathing brand. Branding sets the foundation for the experience your customers can expect from your business.

Our Process

Our strategic brand process is focused on building a brand experience that best represents your business’ vision and goals. Our unique Brand Development process includes:

  • Discovery and Definition: Where our team and your team sits down to strategically define who you are and what you do as a business.
  • Research and Analysis: We’ll begin to shape your brand based on the Brand Discovery Meeting and our own added research to develop key messaging and visual elements.
  • Communication Strategy: Where key messaging points (what you promise to do for your clients) are established and presented in a communication strategy to assist in internal and external communications.
  • Visual Brand Strategy: A new logo is created or an existing one is refurbished. Additionally, you will receive a full brand guide that outlines fonts, colors, and brand standards.

Please let us know if you have any questions or would like to schedule a brand consultation.

Treefrog helps build better brands.

Since 2000, we’ve been helping business develop and understand the role branding plays in achieving success.

Our brand development process answers the following 5 questions; who you are as an organization, what you do, who your best clients are, what they want and how you specifically meet their needs. All of these questions must be answered and messaging developed prior to even thinking about developing your logo. Yes, answering these questions is that important.

Our Brand Development service includes:

  • Brand Positioning
  • Brand Discovery
  • Logo Development
  • Key Messaging
  • Internal Brand Development
  • External Brand Development
  • Stationary Development (business card, letterhead, envelope)
  • Final Branding and Style Guide

If your company is interested in strengthening its brand, contact us.

We’ll be happy to speak with you about how Treefrog Marketing can improve your brand experience, help you attract customers, and become a preferred brand in your industry.