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Small Business Marketing Blog

 


 

Our small business marketing blog provides specific guidance in strategy, branding, web design, content, and social media.
 

Most small business leaders don’t always know where to start or have the time to manage everything themselves.


We can help! Our top-rated small business marketing blog is packed with ideas, how-tos, general overviews, and specific strategies to help you increase sales and brand awareness!

August 1, 2020
young man closing his eyes and lying in a field of green grass

Color Psychology: Green

When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed […]
August 1, 2020
happy seaside mom and baby in matching blue-and-white striped shirts and white hats

Color Psychology: Blue

Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business. In this […]
August 1, 2020
happy woman in a field of yellow flowers

Color Psychology: Yellow

The color yellow often makes us think of happy, high-energy people and businesses. But some people think the hue is too cautious, cheap, or straining to […]
August 1, 2020
a happy young woman with two thumbs up on against an orange wall background

Color Psychology: Orange

Using orange in your branding can express joy and energy. But depending on your business, you may want to avoid the youthful hue — and some […]
August 1, 2020
smiling brunette woman with red dress and lipstick outside a mansion

Color Psychology: Red

Red can evoke excitement and help you create a sense of urgency for your customers. But it can also express danger, which may not be the […]
August 1, 2020
Small business owner checking her tablet, surrounded by flowers in a bright shop

Color Psychology & Choosing the Right Visual Brand Colors for Your Business

Whether you’re a marketing professional or small business owner, establishing a strong brand will help your target audience instantly recognize you. Your visual brand includes your […]
August 1, 2020
a businessman at his desk with colored pencils, coffee, a plant, and a computer

4 Ways to Build Brand Awareness

Why build brand awareness? When you focus on being helpful and building trust, people will have a positive perception of your brand — and be more […]
July 1, 2020
a male customer using a tablet to order from a female florist

6 Digital Marketing Tactics to Help Customers Find You

As a small business leader, you can improve search rankings and help people find you by using these six digital marketing tactics. Get ready for more […]
June 1, 2020
A woman writing in a notebook at her desk with a cup of coffee, a snack, a plant, and a basket of files

6 Content Marketing Mistakes to Avoid

Content marketing has plenty of benefits: It will increase website traffic, qualify your leads, and bring in more customers. But with so many blogs, checklists, and […]
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Develop a plan of action that’s built to increase revenue, stop overspending, and free up your time.

 

 
August 1, 2020
happy woman in a field of yellow flowers

Color Psychology: Yellow

The color yellow often makes us think of happy, high-energy people and businesses. But some people think the hue is too cautious, cheap, or straining to […]
August 1, 2020
happy seaside mom and baby in matching blue-and-white striped shirts and white hats

Color Psychology: Blue

Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business. In this […]
August 1, 2020
Small business owner checking her tablet, surrounded by flowers in a bright shop

Color Psychology & Choosing the Right Visual Brand Colors for Your Business

Whether you’re a marketing professional or small business owner, establishing a strong brand will help your target audience instantly recognize you. Your visual brand includes your […]
August 1, 2020
a businessman at his desk with colored pencils, coffee, a plant, and a computer

4 Ways to Build Brand Awareness

Why build brand awareness? When you focus on being helpful and building trust, people will have a positive perception of your brand — and be more […]
July 1, 2020
a male customer using a tablet to order from a female florist

6 Digital Marketing Tactics to Help Customers Find You

As a small business leader, you can improve search rankings and help people find you by using these six digital marketing tactics. Get ready for more […]
June 1, 2020
A woman writing in a notebook at her desk with a cup of coffee, a snack, a plant, and a basket of files

6 Content Marketing Mistakes to Avoid

Content marketing has plenty of benefits: It will increase website traffic, qualify your leads, and bring in more customers. But with so many blogs, checklists, and […]
May 1, 2020
happy employees around a table at work

5 Steps to Helping Your Employees Become Brand Champions

Employees are one of your greatest assets and your most valuable audience. After all, a company is only as strong as the people who support it! […]
April 27, 2020
a designer at his computer analyzing the body of his website

Looking to pivot and grow your business? Try the three marketing tactics in our e-book.

Provide value to your customers while surviving —  not just thriving. Our free, downloadable e-book on effective marketing tactics will help you: Save time Filter bad […]
April 21, 2020
a businesswoman working from a brightly lit home office

Small Business Marketing: 4 Things to Focus On

Many small business leaders are working from home to practice social distancing and prevent the spread of COVID-19. Because you’re not in your office or store, […]
April 14, 2020
a young businesswoman working on her laptop in a brightly lit room

4 Tips for Marketing During COVID-19

Most of us didn’t expect the coronavirus to impact our companies and customers so directly or quickly. Organizations of all types and sizes have had to […]
April 2, 2020
an illustration of a business using SEO, magnifying glass (for finding the business), shopping bags, money, and credit cards

Marking Your Business “Temporarily Closed” on Google Won’t Hurt Your SEO

As of March 30, 2020, marking a Google My Business listing as temporarily closed won’t harm your visibility or SEO efforts. This comes as a huge […]
April 1, 2020
a businesswoman planning her content strategy in a notebook and on a laptop

4 Things You Need in Your Strategic Content Marketing Plan

When you hear content marketing, you may think of blogs, videos, downloads, and emails. And your next thought might be, “That’s a lot of stuff, and […]
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