We all must follow a process in order to be successful.
We’ll meet so you can decide if Treefrog is the right marketing agency for your business.
Working with a marketing agency is like adding a remote office; our team will become part of your team. Like you wouldn’t hire an employee who wasn’t a good fit, you shouldn’t hire a marketing agency that you aren’t comfortable with and confident in.
The first step in any Treefrog project is meeting with our strategy team. We’ll invite you to our office, or meet wherever you like to discuss your business, your goals, and your marketing budget. We will also explain our services and answer any questions you may have.
We’ll send you a proposal.
If you decide you’d like to move forward with Treefrog or get a better idea of how we can help your small business, we’ll begin research to determine how we can most effectively use your marketing budget. Once we have an outline of a strategy and deliverables, we’ll put a proposal together for you to review and sign.
Strategy development will begin.
Everything we do is rooted in strategy, so before we begin developing your website, social media posts, or any other marketing tool, we’ll research your industry and target market. This is a one-month process, but by identifying your ideal audience and their goals and pain points, we can better understand how to market to and reach people who can benefit from your products or services.
Your project will enter production.
Our production process has two phases: content and design.
Our content team will get to work. Our team of experienced copywriters will bring your message to life. This might include writing copy for your website, social media posts, ads, blogs, videos, infographics, brochures, or any other medium our research indicates would be helpful and relevant to your audience.
Our design team will create something functional and beautiful. Once your message has been written, our design team will determine how to bring your message to life visually. Our graphic and web designers understand that every design project should both convey your brand’s message and inspire your customers to take action.
The project will enter internal review.
Before we share your project with you, we’ll carefully review the finished product to make sure it aligns with your strategy, goals, and brand. Our art director will review the design; our content director will review the content; and Founder & Creative Director Kelly Rice will review the piece as a whole.
We’ll share your project with you and give you an opportunity to make updates.
When we believe your project is ready to help you meet your marketing goals, we’ll share the draft with you. This will be your chance to review both copy and design.
If you have edits or updates, we’ll be happy to make them. That said, if we believe you’re making a request that conflicts with your target audience, we will speak up because our goal is to help your business thrive.
Your project is ready for print or launch!
After we make your updates and you’ve approved the project, it’s time to launch or print your new marketing tool!
We’ll run analytics regularly.
We can’t run analytics with print pieces, but we can with digital projects. For example, if we design a website for you and you opt in for year-long web maintenance and SEO assistance, we’ll use Google Analytics to track website visits, bounce rates, conversions, and other helpful data. If we manage your social media, we’ll run analytics monthly to measure engagement and provide you with quarterly reports.